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This is the 15th edition with a publication date of 6/13/2006.
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Thompson, Strickland and Gambles', CRAFTING AND EXECUTING STRATEGY, 15e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. Scores of new examples have been added to complement the new and updated Illustration Capsules. More chapter-end exercises have been included. The result is a text treatment with more punch, greater clarity, and improved classroom effectiveness. But none of the changes have altered the fundamental character that has driven the text's success over the years. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY includes a case line--up that will spark student interest and generate lively classroom discussions. A truly appealing lineup of 33 diverse, timely, and thoughtfully-crafted cases complements the text presentation. Many cases involve high-profile companies, and all are framed around issues and circumstances tightly linked to the content of the 13 chapters, thus pushing students to apply the concepts and analytical tools they have read about. And there's a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.
Table of Contents
|Concepts and Techniques for Crafting and Executing Strategy|
|Introduction and Overview|
|What Is Strategy and Why Is It Important?|
|The Managerial Process of Crafting and Executing Strategy|
|Core Concepts and Analytical Tools|
|Evaluating a Company’s External Environment|
|Evaluating a Company’s Resources and Competitive Position|
|Crafting a Strategy|
|Five Generic Competitive Strategies--Which One to Employ?|
|Supplementing the Chosen Strategy: Other Important Strategy Choices|
|Competing in Foreign Markets|
|Tailoring Strategy to Fit Specific Industry and Company Situations|
|Diversification: Strategies for Managing a Group of Businesses|
|Strategy, Ethics, and Social Responsibility|
|Executing the Strategy|
|Building Building an Organization Capable of Good Strategy Execution|
|Managing Internal Operations: Actions That Promote Better Strategy Execution|
|Corporate Culture and Leadership: Keys to Good Strategy Execution Cases|
|Crafting Strategy in Single-Business Companies|
|Whole Foods Market in 2006: Mission, Values, Strategy|
|JetBlue Airways: Can It Survive in a Turbulent Industry?|
|Competition in the Golf Equipment Industry|
|Competition in the MP3 Player Industry in 2005|
|Netflix versus Blockbuster versus Video-on-Demand|
|Smithfield Foods’ Vertical Integration Strategy: Harmful to the Environment?|
|Krispy Kreme Doughnuts in 2006: Is A Turnaround Possible?|
|Kodak at the Crossroads: Making the Transition from Film-Based to Digital Technology|
|KRCB Television and Radio: The Canary In The Coal Mine?|
|Western States Insurance|
|Google in 2006: Can the Strategy Support the Lofty Stock Price?|
|Crafting Strategy in Diversified Companies|
|Procter & Gamble’s Acquisition of Gillette|
|Executing Strategy and Strategic Leadership|
|Dilemma at Devil’s Den|
|Wal-Mart Stores, Inc|
|Outback Steakhouse: The Quest for Excellence in Casual Dining|
|Moses at the Red Sea|
|Implementing Strategic Change: Monica Ashley’s Experience|
|Starbucks Global Quest in 2006: Is the Best Yet to Come|
|Strategy, Ethics, and Social Responsibility|
|Merck and the Recall of Vioxx|
|Kimpton Hotels: Balancing Strategy and Environmental Sustainability|
|Monsanto and the Genetic Engineering of Agricultural Seeds|
|Table of Contents provided by Publisher. All Rights Reserved.|