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This is the 16th edition with a publication date of 9/18/2007.
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Thompson, Strickland and Gambles', CRAFTING AND EXECUTING STRATEGY, 16e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management.Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY, 16e provides anunparalleled case line up.(1) 28 of the 31 cases are new to this edition, (2) The selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about. (3) Many cases involve high-profile companies. (4) And there's a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.
Table of Contents
|Concepts and Techniques for Crafting and Executing Strategy|
|Introduction and Overview|
|What Is Strategy and Why Is It Important?|
|The Managerial Process of Crafting and Executing Strategy|
|Core Concepts and Analytical Tools|
|Evaluating a Company's External Environment|
|Analyzing a Company's Resources and Competitive Position|
|Crafting a Strategy|
|The Five Generic Competitive Strategies: Which One to Employ?|
|Supplementing the Chosen Competitive Strategy: Other Important Strategy Choices|
|Competing in Foreign Markets|
|Tailoring Strategy to Fit Specific Industry and Company Situations|
|Diversification: Strategies for Managing a Group of Businesses|
|Strategy, Ethics, and Social Responsibility|
|Executing the Strategy|
|Building an Organization Capable of Good Strategy Execution|
|Managing Internal Operations: Actions That Facilitate Strategy|
|Corporate Culture and Leadership: Keys to Good Strategy Execution|
|Crafting Strategy in Single-Business Companies|
|Costco Wholesale Corporation: Mission, Business Model, and Strategy|
|Shearwater Adventures Ltd|
|The Battle in Radio Broadcasting: XM vs. Sirius vs. Local Radio vs. Internet Radio|
|Competition in the Bottled Water Industry in 2006|
|Blue Nile, Inc.-World's Largest Online Diamond Retailer|
|Panera Bread Company|
|Coach Inc.: Is Its Advantage in Luxury Handbags Sustainable?|
|Nucor Corporation-Competing Against Low Cost Steel Imports|
|The YMCA of London, Ontario|
|Wild Oats Market, Inc|
|Zune: Microsoft's Entry into the Digital Music Player Market|
|Skywest, Inc. and the Regional Airline Industry|
|Competition in Video Game Consoles: Sony, Microsoft, and nintendo Balle for Supremacy|
|Electronic Arts in 2007: Can It Retain Its Global Lead in Video Game Software?|
|Toyota's Strategy and Initiatives in Europe: The Launch of the Aygo|
|Econet Wireless International's Expansion Across Africa|
|Crafting Strategy in Diversified Companies|
|PepsiCo in 2007: Strategies to Increase Shareholder Value|
|Spectrum Brands' Diversification Strategy: A Success or a Failure?|
|Sara Lee Corppration: Retrenching to a Narrower Rang of Business|
|Executing Strategy and Strategic Leadership|
|Dilemma at Devil's Den|
|Manpower Australia: Using Strategy Maps and the Balanced Scorecard Effectively|
|Abercrombie and Fitch: An Upscale Sporting Goods Retailer Becomes a Leader in Trendy Apparel|
|New Balance Athletic Shoe Inc|
|Ryanair: European Pioneer of Budget Airline Travel|
|Strategy, Ethics, and Social Responsibility|
|Monitoring Foreign Suppliers: The Challenge of Detecting Unethical Practices|
|Queensland Rainforest Resort|
|Smithfield Foods' Vertical Integration Strategy: Is It Environmentally Correct?|
|Table of Contents provided by Publisher. All Rights Reserved.|