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Create Stunning HTML Email That Just Works! : Designing for the Inbox

by
Edition:
1st
ISBN13:

9780980576863

ISBN10:
0980576865
Format:
Paperback
Pub. Date:
3/30/2010
Publisher(s):
Oreilly & Associates Inc

Questions About This Book?

What version or edition is this?
This is the 1st edition with a publication date of 3/30/2010.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.

Summary

Build Your Own HTML Email is a step-by-step guide to creating HTML emails. It begins with an introduction to email covering topics such as: how email design differs to web design; different types of emails; and the anatomy of an email. The book then shows the reader how to build simple HTML email designs, then goes on to explain more advanced techniques. Finally the book covers important tasks like testing, spam compliance, and known hacks and workarounds.

Author Biography

Mathew Patterson is the community manager at Freshview, the team behind the popular email newsletter web apps, Campaign Monitor and MailBuild. In past lives he was a web designer for the Australian Stock Exchange and Priceline Europe among others. He runs Designers Inhouse, the list for web designers in non-design firms, and recently spoke at the Future of Web Design in New York.


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