Create Your Writer Platform : The Key to Building an Audience, Selling More Books, and Finding Success as an Author

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  • Format: Paperback
  • Copyright: 11/23/2012
  • Publisher: F & W Media Inc

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Creating a Platform Isn't Just Beneficial-It's Essential.

Table of Contents

Introductionp. 1
The Principles of Platform
What Is Platform?p. 6
The Necessity of Platformp. 11
The 12 Fundamental Principles of Platformp. 36
Choosing your Nichep. 73
Platform for Fiction and Memoirp. 79
The Mechanics of Platform
Platform Avenues: Which should you Choose?p. 92
Your Website: The Foundationp. 99
Your Blog: The Extensionp. 109
Your Newsletter: The Outreachp. 125
Article and Column Writingp. 132
Public Speakingp. 142
Social Media: Twitter, Facebook, and morep. 153
A Side Dooss to Platformp. 169
Author Case Studies
Ethan Gilsdorf (Memoir)p. 178
Mignon Fagarty (Nonfiction-Popular Reference)p. 185
Mary Kole (Nonfiction-Writing Reference)p. 191
Gina Holmes (Fiction-Inspirational)p. 198
Cal Newport (Nonfiction-Education)p. 203
Lissa Rankin, M.D. (Nonfiction-Health)p. 208
Brette Sember (Nonfiction-Cooking, Lifestyle, Finance, and More)p. 215
Billy Coffey (Fiction-Inspirational)p. 218
Susan Hendesson (Fiction-Mainstream)p. 222
Amy Julia Becker (Memoir)p. 227
Sarah Pekkanen (Fiction)p. 233
Christelyn Karazin (Nonfiction-Self-Help/Relationships)p. 240
Final Thoughts
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