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Creating a Competitive Intelligence Capability : Developing the intelligent Organisation,9780857091581
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Creating a Competitive Intelligence Capability : Developing the intelligent Organisation

by
ISBN13:

9780857091581

ISBN10:
0857091581
Format:
Paperback
Pub. Date:
3/28/2015
Publisher(s):
Elsevier Science Ltd
List Price: $80.00

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Summary

Aimed at practitioners within the field of Competitive Intelligence (CI), this book examines establishing a CI capability within organisations. The book is written against the backdrop of numerous publications in which the field of CI has been introduced and explained by means of the CI framework or CI cycle. Many CI practitioners are confronted with the reality of having to make the transition from the 'what' to the 'how' and need guidelines on establishing a CI capability. This book provides CI practitioners and students at all levels with an overview of the challenges in terms of establishing a CI capability as well as the best practices in terms of addressing CI challenges within an organisational context.


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