9781591027553

Creating Demand

by
  • ISBN13:

    9781591027553

  • ISBN10:

    1591027551

  • Format: Trade Paper
  • Copyright: 2009-10-27
  • Publisher: Prometheus Books
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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

Summary

Using the ingenious approach taught in this book, companies both large and small will be able to develop customized, novel ideas that meet specific marketing objectives and vastly improve the likelihood of a campaigns success.

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