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CREATING PERFECT DESIGN BR 2E PA

ISBN13:

9781581159141

by
ISBN10:
1581159145
Edition:
2nd
Format:
Trade Paper
Pub. Date:
7/17/2012
Publisher(s):
FRWHEEL
List Price: $19.95

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Questions About This Book?

What version or edition is this?

This is the 2nd edition with a publication date of 7/17/2012.

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The eBook copy of this book is not guaranteed to include any supplemental materials. Typically only the book itself is included.

Summary

In the only book of its kind, now revised and updated with the latest research on the topic, veteran design consultant Peter L. Phillips offers the tools for success gained from nearly thirty years of developing corporate and brand identity programs. Readers will discover the most effective formats for design briefs, how to structure the best possible team, what distinguishes a great design brief from an adequate one, how to use the brief in project tracking, as a measuring tool, as a means of getting approval for a design solution, and much, much more. By covering all of the essential elements of an effective design brief, this unique and empowering guide will help you to ensure that the goals of your corporate design strategy are met.


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