9780071791526

A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

by
  • ISBN13:

    9780071791526

  • ISBN10:

    0071791523

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 6/21/2012
  • Publisher: McGraw-Hill Education

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping On Orders Over $59!
    Your order must be $59 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $29.40 Save up to $10.29
  • Rent Book $19.11
    Add to Cart Free Shipping

    TERM
    PRICE
    DUE

Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

From a transmedia pioneer, the first major how-to strategy guide for using multiplatform storytelling to enhance brand value and engage customers More than a buzzword, transmedia storytelling -- the technique of telling stories across multiple platforms and formats, including gaming, social networking, and other media -- rapidly is becoming the go-to marketing strategy for businesses large and small. A Creator's Guide to Transmedia Storytelling,by award-winning speaker and creator, Andrea Phillips, is the practical, strategy-rich handbook for transmedia creators/entrepreneurs and marketing professionals who are trying to build or expand transmedia capabilities in established media businesses. This is the first major, comprehensive resource to feature concrete instruction on the principles of storytelling, audience engagement, platform selection, execution challenges, big-picture strategy and structural considerations -- as well as case studies of milestone transmedia projects and interviews with leading transmedia authorities and creators. Whether you're in game design and development, book publishing, film and television, or any other traditional or digital medium, A Creator's Guide to Transmedia Storytellingwill give you the tools and knowledge you need to create deeper forms of audience engagement.

Rewards Program

Write a Review