9780765620521

Crisis Communication: Theory and Practice

by ;
  • ISBN13:

    9780765620521

  • ISBN10:

    0765620529

  • Edition: 1st
  • Format: Nonspecific Binding
  • Copyright: 2010-03-15
  • Publisher: Routledge
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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

Summary

Crises happen, and when they do organizations must be prepared to communicate effectively with thier internal and external stakeholders, and with the public. This innovative text adds theoretical coverage and practical application to the more traditional study of crisis communication through case analysis. Each chapter includes Objectives, Case Study, Pratitioner Perspective, and Exercises, and an online Instructor's

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