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Brian L. Ott is Associate Professor of Media and Rhetorical Studies in the Department of Communication at the University of Colorado Denver. He is the author of The Small Screen: How Television Equips Us to Live in the Information Age (2007), and co-editor of It's Not TV: Watching HBO in the Post-Television Era (2008) and Places of Public Memory: The Rhetoric of Museums and Memorials (2010).
Robert L. Mack is a PhD Candidate in the Department of Communication Studies at the University of Texas at Austin. His writing has appeared in The Journal of the Fantastic in the Arts and The Journal of GLBT Family Studies.
1 Introducing Critical Media Studies 1
Part I Media Industries: Marxist, Organizational, and Pragmatic Perspectives 21
2 Marxist Analysis 23
3 Organizational Analysis 56
4 Pragmatic Analysis 81
Part II Media Messages: Rhetorical, Cultural, Psychoanalytic, Feminist, and Queer Perspectives 107
5 Rhetorical Analysis 109
6 Cultural Analysis 134
7 Psychoanalytic Analysis 162
8 Feminist Analysis 193
9 Queer Analysis 214
Part III Media Audiences: Reception, Sociological, Erotic, and Ecological Perspectives 243
10 Reception Analysis 245
11 Sociological Analysis 266
12 Erotic Analysis 285
13 Ecological Analysis 312
14 Conclusion: the Partial Pachyderm 335
Appendix: Sample Student Essays 351