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CRM: The Foundation of Contemporary Marketing Strategy,9780415896566
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CRM: The Foundation of Contemporary Marketing Strategy

by ;
Edition:
1st
ISBN13:

9780415896566

ISBN10:
0415896568
Format:
Hardcover
Pub. Date:
2/25/2013
Publisher(s):
Routledge
List Price: $160.00

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What version or edition is this?
This is the 1st edition with a publication date of 2/25/2013.
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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
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Summary

Professors who wish to teach current best practices in this quickly growing discipline will find that by adopting this textbook with its very strong supporting material will enhance their student learning, ensure currency in topics, and reduce their preparation and teaching efforts. Exercises found at the end of each chapter provide a transition from theory to action whereby the instructor can lead the student in development of action plans and subsequent implementation, measurement and development of a continuous improvement strategy. For instructors, this text leads the way for a truly separate course in customer relationship management. This book is THE source for a comprehensive course in CRM with the appropriate support materials for those teaching the course for the first time. Those who have already taught a course in this area will be appreciative of a cohesive package since current approaches appear to be quite fragmented. Those who have not taught the course before will be encouraged to add the class to their curriculum armed with an all-in-one kit that makes it easy to present a new subject area.


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