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Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers
by Moore, Geoffrey A., and Regis McKennaEdition:
Revised
ISBN13:
9780060517120
ISBN10:
0060517123
Format:
Paperback
Pub. Date:
5/24/2010
Publisher(s):
HarperCollins Publications
List Price: $17.99
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Crossing the Chasm : Marketing and Selling High-Tech Products to Mainstream Customers
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Customer Reviews
Required Reading July 23, 2011
by
by
This is a truly amazing high tech read. This should be required reading if you are involved in sales or marketing in a high tech industry. The textbook is packed with examples, strategies, tactics and marketing insights which are not easily summarized in a brief review. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. If you work with any type of high tech firm, it is a must read for the wisdom you'll learn.
Crossing the Chasm : Marketing and Selling Disruptive Products to Mainstream Customers:
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Summary
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
"Crossing the Chasm should be the Bible for high-tech companies looking for direction with marketing and distribution challenges. Geoff's model corresponds directly to the launch of Lotus Notes and continues to shape our marketing programs." - Robert K. Weller S.V.P., North American Business Group
"Crossing the Chasm truly addresses the subtleties of high-tech marketing. We have embraced many of the concepts in the book and it has become a 'bestseller' with Unisys." - James A. Unruh, CEO, Unisys
"If you find yourself wondering why it is that the majority of potential buyers for your newest breakthrough technology are not as enthusiastic as your early adopters, read this book or risk joining the others at the bottom of the high-tech abyss." - Jim Kouzes, coauthor of The Leadership Challenge, author of Credibility, President of the Tom Peters Group/Learning Systems
