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9780135063972

Customer Service : Career Success Through Customer Loyalty

by
  • ISBN13:

    9780135063972

  • ISBN10:

    0135063973

  • Edition: 5th
  • Format: Paperback
  • Copyright: 2010-01-03
  • Publisher: Prentice Hall
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Supplemental Materials

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Summary

For courses in Customer Service.

Customer Service: Career Success through Customer Loyalty, 5e provides a systematic process for building service skills that all business people need. Presented in a friendly, conversational manner, the text is filled with examples that demonstrate the link between service skills and career achievement.

This edition is reorganized so it is easy to see how key concepts fit together. New information is included on internal customers, emerging technologies, and stress-reducing techniques. Throughout the text, there is an emphasis on transforming good service intentions into a workable plan that exceeds customer expectations and creates loyalty and success.

New! In this updated edition readers will learn:

- Specific behaviors that engage customers

- Ways to gather performance-enhancing feedback

- Telephone techniques for excellent service

- How to create web sites, email, and messages that delight customers

- Tools for dealing with and recovering unhappy customers

- Ways to exceed expectations in value, information, convenience, and timing

- Skills for managing others in the pursuit of service excellence

- Future directions in customer service and more!

Table of Contents

1.      Know Why Service Matters

 

PART 1: LITTLE THINGS

2.      Use Behaviors That Engage Your Customers

3.      Listen to Your Customer (a Big “little thing”)

4.      Use the Telephone Well for Good Service

5.      Use Friendly Web Sites and Electronic Communication

 

PART 2: INSIGHTS

6.      Recognize and Deal with Customer Turnoffs

7.      Insight into Emerging Trends in Customer Service

 

PART 3: FEEDBACK

8.      Get Customer Feedback

9.      Recover the Potentially Lost Customer

 

PART 4: EXPECTATIONS

10.  Exceed Customer Expectations with Value

11.  Exceed Customer Expectations with Information

12.  Exceed Customer Expectations with Convenience and Timing

 

PART 5: LIVING LIFE

13.  Dealing with Emotional Labor

14.  Get Employees to Give Great Service 

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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