9780132669153

Cutlip and Center's Effective Public Relations

by
  • ISBN13:

    9780132669153

  • ISBN10:

    0132669153

  • Edition: 11th
  • Format: Paperback
  • Copyright: 6/22/2012
  • Publisher: Pearson

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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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Summary

Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.

Table of Contents

PART I:  CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS
Chapter 1: Introduction to Contemporary Public Relations    
Chapter 2: Practitioners of Public Relations    
Chapter 3: Organizational Settings    
Chapter 4: Historical Origins and Evolution    
PART II: FOUNDATIONS
Chapter 5: Professionalism and Ethics    
Chapter 6: Legal Considerations
Chapter 7: Theory: Adjustment and Adaptation
Chapter 8: Theory: Communication and Public Opinion
Chapter 9: Internal Relations and Employee Communication
Chapter 10: External Media and Media Relations
PART III: MANAGEMENT PROCESS
Chapter 11: Step One: Defining Public Relations Problems
Chapter    12: Step Two: Planning and Programming
Chapter 13: Step Three: Taking Action and Communicating
Chapter 14: Step Four: Evaluating the Program
PART IV: THE PRACTICE
Chapter 15: Business and Industry    
Chapter 16: Government and Politics    
Chapter 17: Military Public Affairs    
Chapter 18: Nonprofits and NGOs    
Chapter 19: Health Care    
Chapter 20: Education    
Chapter 21: Associations and Unions

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