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Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.
This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.
Table of Contents
PART I: CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS Chapter 1: Introduction to Contemporary Public Relations Chapter 2: Practitioners of Public Relations Chapter 3: Organizational Settings Chapter 4: Historical Origins and Evolution PART II: FOUNDATIONS Chapter 5: Professionalism and Ethics Chapter 6: Legal Considerations Chapter 7: Theory: Adjustment and Adaptation Chapter 8: Theory: Communication and Public Opinion Chapter 9: Internal Relations and Employee Communication Chapter 10: External Media and Media Relations PART III: MANAGEMENT PROCESS Chapter 11: Step One: Defining Public Relations Problems Chapter 12: Step Two: Planning and Programming Chapter 13: Step Three: Taking Action and Communicating Chapter 14: Step Four: Evaluating the Program PART IV: THE PRACTICE Chapter 15: Business and Industry Chapter 16: Government and Politics Chapter 17: Military Public Affairs Chapter 18: Nonprofits and NGOs Chapter 19: Health Care Chapter 20: Education Chapter 21: Associations and Unions