Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
What is included with this book?
|The Marketing Divide Why 80% of Companies Don't Make Data-Driven Marketing Decisions-And Those Who Do Are the Leaders|
|Where do you start? Overcoming the Five Obstacles to Data-Driven Marketing|
|The 10 Classical Marketing Metrics|
|15 Metrics to Radically Improve Marketing Performance|
|The Five Essential Non-Financial Metrics - 1 Brand Awareness, 2 Test Drive, 3 Churn, 4 Customer Satisfaction (CSAT) and 5 Take Rate|
|Show Me the ROI! The Four Essential Financial Metrics 6 Profit, 7 Net Present Value (NPV), 8 Internal Rate of Return (IRR) and 9 Payback|
|All Customers Are Not Equal - Metric 10 Customer Lifetime Value (CLTV)|
|From Clicks to Value with Internet Marketing Metrics - 11 Cost Per Click (CPC), 12 Transaction Conversion Rate (TCR), 13 Return on Ad dollars spent (ROA), 14 Bounce Rate and 15 Word of Mouth (WOM)|
|The Next Level|
|Agile Marketing - Using Near Time Data to Improve Performance by a Factor of Five or More|
|Wow, That Product is Exactly What I Need! The Three Essential Approaches to Analytic Marketing|
|What's it Going to Take? Infrastructure for Data-Driven Marketing|
|Marketing Budgets, Technology, and Core Processes: Key Differences Between the Leaders and the Laggards|
|Table of Contents provided by Publisher. All Rights Reserved.|