9781577660866

On Deadline : Managing Media Relations

by ;
  • ISBN13:

    9781577660866

  • ISBN10:

    1577660862

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 1999-12-01
  • Publisher: Waveland Pr Inc

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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
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Table of Contents

Foreword ix
Preface xiii
Acknowledgments xix
Technology and Tabloids How the New Media World Is changing Your job
1(10)
Getting Started Setting Up your Program
11(18)
News what It Is and How It Gets to the Public
29(18)
Tools of the Trade from News Releases to Background Briefings
47(22)
Reporters Helping Them Meet their Objectives
69(36)
Spokespersons Training and Briefing Them for their role
105(28)
Ethics The golden rules of Media Relations
133(14)
Media Events How to Make Them work for you
147(40)
Going Global How to Manage International media Relations
187(28)
Crisis Planning How to Anticipate and Manage Emergency Situations
215(56)
Measurement/Evaluation How to Know if Your Program Is Working
271(12)
The Future Expanding Your Counselor Role
283(40)
Notes 323(12)
Bibliography 335(2)
Index 337

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