We are witnessing in our time an exceptional moment in the conflict between tradition and modernity. This conflict is already considered closed and consolidated in several fields, such as education, health, and communication. However, in the case of health, it is precisely now when we can witness that tension in real time, in full detail and effervescence. Around food and eating is put at stake all the complex knowledge and practices, experiences and sentiments, emotions and sensations, personal and collective identities... that now appear to be profoundly shaken by the formidable collision between traditional, modern, and postmodern methods of eating. These three paradigmatic modes of living and of thinking reveal to us, not as a historical sequence that has already happened, but with all the vitality and intensity with which we are now living, those people who eat creatively and teach us how to combine traditional dishes and practices with the cacophony of information about our health coming from nutritionists, celebrity chefs, salesmen, political agents, and the ordinary people around us.