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Design Matters: Brochures 01 : An Essential Primer for Today's Competitive Market

by
ISBN13:

9781592533985

ISBN10:
1592533981
Format:
Paperback
Pub. Date:
1/1/2008
Publisher(s):
Quayside Pub Group

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Summary

The nuts and bolts of effective brochure design.The design bar is at an all-time high for those brave enough to participate in the industry. Today?s designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart.This book focuses on developing, creating and implementing brochure designs, while others in the series dissect packaging, logos, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.

Author Biography

A former editor at I.D., Michelle Taute has written for magazines ranging from Better Homes and Gardens to USA Weekend and Metropolis. She also regularly contributes to HOW, STEP, ASID Icon and Dynamic Graphics. In addition, she holds degrees in both journalism and English from the University of Missouri. Her website is www.michelletaute.com

Table of Contents

Introductionp. 4
Brochure Invasionp. 6
Planningp. 16
Building a Foundationp. 18
Working with Identity Guidelinesp. 32
Is a Brochure the Right Solution?p. 38
Design Basicsp. 42
Layout: Spinning a Yarnp. 44
Finishing Touchesp. 52
Budget Considerationsp. 66
A Positive Approachp. 68
Production Strategiesp. 73
Practical Mattersp. 80
Getting It Printedp. 82
Press Checks and Foldingp. 90
Case Studiesp. 98
Galleryp. 148
Resourcesp. 168
Contributorsp. 172
About the Authorp. 176
Table of Contents provided by Blackwell. All Rights Reserved.


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