Design Thinking Pa

by Lockwood,Thomas

• ISBN13: 9781581156683
• ISBN10: 1581156685
• Edition: Original
• Format: Trade Paper
• Copyright: 2009-11-17
• Publisher: INGRAM

Summary

Packed with intriguing and insightful case studies and practical advice, Design Thinking is a comprehensive guide to increasing productivity through cultivating creativity. Divided into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences, this book provides readers with the strategies and confidence necessary to encourage the growth of creative thought within their business. Featuring 30 articles, written by industry experts, that show how to build a solid brand foundation, solve problems with simplified thinking, anticipate and capitalize on trends, figure out what consumers want before they do, and align mission, vision, and strategy with a corporate brand, this is a must-have reference for anyone wanting to increase their businesses productivity.

Author Biography

Editor Thomas Lockwood is president of and serves on the Board of Directors at the Design Management Institute (DMI). He is also the publisher of DMI's Design Management Review and Design Management Journal. Prior to working in the public sector he managed brand design at Sun Microsystems and StorageTek, and ran his own design firm for a number of years. Lockwood is a visiting professor at Pratt Institute in New York City. He holds a PhD and MBA in design management from the University of Westminster in London, and a BA in marketing and visual design from Eastern Michigan University. A frequent keynote speaker, he has lectured and led design and brand workshops in 20 countries, consults with corporations and with countries, and serves on numerous boards and academic councils throughout the world.

Table of Contents

Acknowledgments	p. vi
Foreword: The Importance of Integrated Thinking	p. vii
Design Thinking Methods: From Innovation to Integration to Transformation
Notes on the Evolution of Design Thinking: A Work in Progress	p. 3
The Designful Company	p. 15
Creating the Right Environment for Design	p. 23
Designing Business: New Models for Success	p. 35
Unleashing the Power of Design Thinking	p. 47
Design Thinking and Design Management: A Research and Practice Perspective	p. 57
The Four Powers of Design: A Value Model in Design Management	p. 65
Transition: Becoming a Design-Minded Organization	p. 81
Value: Building Brands, By Design
Building Leadership Brands by Design	p. 99
Let's Brandjam to Humanize Our Brands	p. 109
Bringing the Future into Global Brands	p. 121
Brand-Driven Innovation	p. 131
Branding and Design Innovation Leadership: What's Next?	p. 145
Influence: The Hidden Importance of Service Design
Service Design: An Appraisal	p. 159
Bottom-Line Experiences: Measuring the Value of Design in Service	p. 173
From Small Ideas to Radical Service Innovation	p. 185
Would You Like Service with That?	p. 197
Service Design via the Global Web: Global Companies Serving Local Markets	p. 205
Meaning: Creating Customer Experiences That Matter
The Mathematics of Brand Satisfaction	p. 221
Will Meaningful Brand Experiences Disrupt Your Market?	p. 231
The Road to Authentic Brand is Jittered with Design	p. 243
Customer Loyalty and the Elements of User Experience	p. 251
Experiential Design Drives an Established Brand	p. 259
About DMI	p. 267
Editor Biography	p. 268
Authors' Biographies	p. 269
Index	p. 277
Table of Contents provided by Ingram. All Rights Reserved.