9781628923919

Designing the Brand Identity in Retail Spaces

by
  • ISBN13:

    9781628923919

  • ISBN10:

    1628923911

  • Format: Paperback
  • Copyright: 2015-02-12
  • Publisher: Fairchild Books

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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Summary

Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand's product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge.

With nearly 300 examples from 48 renowned brands from around the world, this book examines every stage of a brand's "lifetime," from inception to show room. Cases run the retail gamut, including restaurants, department stores, and luxury brands. Each case is paired with analysis and interviews with brand managers and designers, guiding the reader through the entire design process. Easy to read and replete with stunning illustrations, this is the perfect primer for students and young professionals creating brand identities in their retail design.

Author Biography

Martin M. Pegler is an international lecturer who has been in the field of visual merchandising and store design for over 60 years.

Table of Contents

Introduction
Chapter 1: The Brand is Born: Creating a New Brand
Chapter 2: The Brand's Makeover: Revitalizing or Rejuvenating an Existing Brand
Chapter 3: The Brand Travels Abroad: Internationalization
Chapter 4: The Brand Finds a Home: From Internet to Brick & Mortar
Chapter 5: The Brand Stands: No Changes
Chapter 6: The Brand Makes a Showing: Trade Show Stands and Showrooms
Chapter 7: The Brand Gives Birth: Sub-Brands

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