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This textbook/workbook takes an interactive approach to the study of color and design, highlighting the elemental importance for designers to understand how color is perceived, experienced, and manipulated in order to be used effectively in their designs. Workbook activities and artist-inspired assignments include options for students to use paper and multimedia applications such as paint, color paper, digital and film cameras, and cell phones equipped with digital cameras. Workbook space is provided for students to input assignments illustrating their understanding of the concepts and connecting the student learning experience to the world around them. This highly visual text will explore and apply the principles of color and design and help stir the imagination of today's art and design students.
Chris Dorosz and J.R. Watson are both based at The Academy of Art University, San Francisco.
Table of Contents
Color Local Color vs Symbolic Color The Color Wheel Value, Saturation, and Temperature Analogous Colors Complementary Colors Color Proportion Light Temperature Design Two-Dimensional Space Three-Dimensional Illusion Three-Dimensional Form Unity and Variety Emphasis Balance Movement Rhythm Nonfocal Point Design Message of Color and Shape