Incorporating global research from the field, this book summarizes the current best advice and points out recommended testing and monitoring methods for business surveys. Organized into two sections on Designing and Conducting, it introduces questions that address important conceptual distinctions and covers topics like systematic errors, focus groups, primary and mixed-mode data collection issues, contact strategies, web survey, development and testing methods, data collection instruments, conduct, procedures, administration, and more. It is an ideal book for researchers and data collection methodologists, as well as students.
GER SNIJKERS, PhD, is Senior Researcher and Advisor in Business Survey Data Collection Methodology at Statistics Netherlands, after having held various research and project management positions. From 2006-2011, he held the position of Professor of Business Survey Methodology at Utrecht University.
GUSTAV HARALDSEN, Mag . Art ., is Senior Methodological Advisor in the Department of Data Collection and Methods at Statistics Norway. He previously headed the Division for Interviewing Surveys and the Division of Data Collection Methods.
JACQUI JONES, BA (Hons ), MSc, is Deputy Director of the Business Indicators and Balance of Payments Division in the UK Office of National Statistics (ONS). Prior to this, she worked in the Methodology Directorate at ONS.
DIANE K. WILLIMACK, MS, MA, is Chief of the Response Improvement Research Staff at the Economic Programs Directorate of the U.S. Census Bureau. She previously served as a mathematical statistician and survey methodologist at the National Agricultural Statistics Service (U.S. Department of Agriculture). Additional contributors include Paul Smith (ONS), Deirdre Giesen
Chapter 1. Surveys and Business Surveys
Chapter 2. The Business Context and Its Implications for the Survey Response Process
Chapter 3. Quality Issues in Business Surveys
Chapter 4. Planning the Survey
Chapter 5. Sampling and Estimation for Business Surveys
Chapter 6. Understanding and Coping with Response Burden
Chapter 7. Methods for the Development, Testing and Evaluation of Data Collection Instruments
Chapter 8. Questionnaire Communication in Business Surveys
Chapter 9. Business Survey Communication
Chapter 10. Managing the Data Collection
Chapter 11. Capturing, Coding, and Cleaning Survey Data
Chapter 12. From Survey Data to Statistics