Designing and Doing Survey Research

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  • Format: Paperback
  • Copyright: 4/5/2012
  • Publisher: SAGE Publications Ltd
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Designing and Doing Survey Research is an introduction to the processes and methods of planning and conducting survey research. The book provides step-by-step guidance on: - Designing your research - Ethical issues - Developing your survey questions - Sampling - Budgeting, scheduling and managing your time - Administering your survey - Preparing for data analysis With a focus on the impact of new technologies, this book provides a cutting-edge look at how survey research is conducted today as well as the challenges survey researchers face. Packed full of international examples from various social science disciplines, the book is ideal for students and researchers new to survey research.

Table of Contents

Survey Research Design
Then and Now
Mapping Out the Survey Research Process
Conceptualizing Your Survey Research Study
Survey Formats
Developing Survey Questions
Sampling Theory and Practice
Validity and Reliability and Trustworthiness
Administration of Surveys and Enhancing Response Rates
Preparing for Data Analysis
The Next Steps
Table of Contents provided by Publisher. All Rights Reserved.

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