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This is the edition with a publication date of 4/5/2012.
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Designing and Doing Survey Research is an introduction to the processes and methods of planning and conducting survey research. The book provides step-by-step guidance on: - Designing your research - Ethical issues - Developing your survey questions - Sampling - Budgeting, scheduling and managing your time - Administering your survey - Preparing for data analysis With a focus on the impact of new technologies, this book provides a cutting-edge look at how survey research is conducted today as well as the challenges survey researchers face. Packed full of international examples from various social science disciplines, the book is ideal for students and researchers new to survey research.
Table of Contents
|Survey Research Design|
|Then and Now|
|Mapping Out the Survey Research Process|
|Conceptualizing Your Survey Research Study|
|Developing Survey Questions|
|Sampling Theory and Practice|
|Validity and Reliability and Trustworthiness|
|Administration of Surveys and Enhancing Response Rates|
|Preparing for Data Analysis|
|The Next Steps|
|Table of Contents provided by Publisher. All Rights Reserved.|