Designing and Managing a Research Project : A Business Student's Guide

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  • Edition: 2nd
  • Format: Paperback
  • Copyright: 7/20/2010
  • Publisher: SAGE Publications, Inc

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This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The book is divided into sections on preparing and planning the project, undertaking the research, and communicating the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis. This student-friendly guide will be ideal for supporting undergraduate research projects in business and management, as well as MBA assignments and other graduate classes in applied fields such as public administration and health care administration.

Table of Contents

The Foundations
Choosing a Topic
The Role of the Supervisor
Group Dynamics and the Role of Conflict
Ethical Considerations
Undertaking the Research
Planning the Research Project
Literature Review
Data Gathering
Qualitative Data Analysis
Quantitative Data Analysis
Establishing Recommendations
Communicating the Results
Presenting the Results
Writing the Report
Oral Presentations
Concluding Remarks
Table of Contents provided by Ingram. All Rights Reserved.

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