Designing for Print

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  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2011-10-25
  • Publisher: Wiley

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This book is a single-source guide to planning, designing and printing successful projects using the Adobe Creative Suite 5. Packed with real-world design exercises, this revised edition is fully updated to align with CS5. Now in full color throughout, along with dozens of sidebars and step-by-step descriptions, this complete resource walks readers through the design process in the same order actual projects are implemented, with content that progresses from planning through execution. Graphic designers are sure to increase their skill and boost their creativity with the use of this book.

Author Biography

Charles Conover is Director of the Digital Arts and Design Program at the C.W. Post Campus of Long Island University, and former designer and associate art director of PC Magazine at Ziff-Davis Publishing.

Table of Contents

Chapter One: Planning Your Design

Layout Variations: Standard and Custom Formats 2

Building Mechanicals 4

Developing a Working Grid 6

Placing Elements within the Grid 8

Getting Ideas and Gathering Imagery 10

Sketching Out a Game Plan: Thumbnailing 12

Exhaust the Possibilities: Creating Design Variations 14

Cutting to the Chase: Designing with Die Cuts 16

Chapter Two: Designing with Type

Type Fundamentals 20

Understanding Tracking and Kerning 22

Distorting Type and Scaling in Proportion 24

Getting Type to Fit without Distorting It 25

Widows, Orphans, Ladders, and Rivers 26

Treating Type with Consistency 27

Many Faces, Many Moods 28

Classic Typefaces 29

Selecting Effective Typefaces 30

Choosing Typefaces: Form and Function 32

Working with Text Boxes and Columns 34

Small Caps and All Caps 36

Type and Drop Shadows 37

Creating Baseline Grids 38

Understanding Baseline Grids 40

Letting the Baseline Grid Serve as a Guide 41

Using Baseline Grids to Cross-Align 42

Type Readability 44

Chapter Three: Designing with Photographs

Image Types: One Color, Two Color 62

Maintaining Image Integrity 64

Formatting Images for Print 66

Understanding Linked Images 67

Manipulating Images and Picture Boxes 68

Image Types: Monotones, Duotones 70

Type, Image, and Readability 72

Type and Image: Composing Page Layouts 74

Type and Image: Page Composition 76

Perfect Imbalance: Asymmetrical Design 78

Using Holding Rules 79

Focusing In: Cropping Techniques 80

Picture Box Shapes 82

Editing Picture Box Shapes 84

Custom Shapes: Using Pathfinder 86

The Big Picture 88

Complex Shapes: Advanced Techniques 89

Image Grids: Step and Repeat 90

Complex Shapes: Align and Distribute 91

Placing Images into Text 92

Organizing Annotated Photo Layouts 94

Styling Pointers and Annotations 96

Creating Legends for Photographs 98

Chapter Four: Advanced Typography

Using the Character and Paragraph Palettes 102

Vertical Type: Cheap Motels and Drive-ins 104

Curves Ahead: Create Outlines 105

Controlling Type Outlines 106

Keepin' It Real: Staying True to the Original Typeface 108

Creating Custom Ligatures 109

Applying Effects: The Good, Bad, and the Ugly 110

Shattering Type 112

Offset Path: Inlines, Outlines, and Shadows 113

Creating Stylized Drop Shadows 114

Creating the Illusion of Transparency 116

Separating Stroke and Fills 117

3D Type: Beveling Type Outlines 118

Extruding and Creating Perspective 120

Metallic Type and Gradients 122

Type on a Path: Curves, Spirals, and Circles 123

Receding Type into the Distance 124

Inlaid Text: Cropping Objects into Type 126

Filling Shapes with Body Copy 128

Bubbles and Balls: Warp Effects 130

Creating Logotypes: 3D Effects 132

Distressed Type and Alternative Techniques 134

Using Envelopes to Warp Type 136

Masking Images into Type 137

Chapter Five: Preparing Your Images

Destination Please? Formatting Images 140

Sizing, Scaling, and Setting Resolution 142

Image Prep: Cropping Images 144

Spot Remover: The Clone Stamp Tool 145

Getting Results: Basic Scanning Techniques 146

Focusing In: Sharpening Images 147

True Colors: Color-Correcting Images 148

Color-Correction 101: A Primer 150

Dodge and Burn: Tonal Correction 152

Scanning Large-Scale Artwork 153

Ghosting Images 154

Silhouetted Images: Clipping Paths 156

Silhouetting Images: The Quick Selection Tool 158

Soft Edges: Feathering Images 159

Creating Natural Shadows 160

The Cutting Edge: Torn Paper Effects 162

3D Objects and Textures 164

Smart Objects and Silhouetted Images 166

Fade Away: Creating Vignetted Images 168

Manipulating Imagery Using Filters 170

Silhouetted Images: Clipping Paths 156

Silhouetting Images: The Quick Selection Tool 158

Soft Edges: Feathering Images 159

Creating Natural Shadows 160

The Cutting Edge: Torn Paper Effects 162

3D Objects and Textures 164

Smart Objects and Silhouetted Images 166

Fade Away: Creating Vignetted Images 168

Manipulating Imagery Using Filters 170

Chapter Six: Illustrating Effectively

Simple Illustration Approaches 174

Visual References: Tracing and Live Paint 176

Combining Primary Shapes 178

Mirror, Mirror: Building Symmetrical Shapes 180

From Line to Shape: Outline Stroke 181

Refining and Styling Line Quality 182

Between the Lines: The Live Paint Tools 183

Styling Illustrations: Linear Techniques 184

Creating Linear Patterns 186

Keeping Perspective: Cylindrical Shapes 188

Building Interlaced Shapes 190

Coiled Objects: Chain Links and Slinkys 192

Nuts and Bolts: Building and Styling Technical Shapes 194

Vanishing Points and Two-Point Perspective 196

Using Blends to Build Shapes and Create Volume 198

Creating Banners and Ribbons 200

The Final Touch: Backgrounds and Shadows 202

Using Custom Brushes 204

Warp Effects and Custom Brushes 206

Designing Charts and Graphs 208

Creating Variations and Using Artboards 210

Gradient Mesh: Smooth Surfaces 211

Chapter Seven: Putting It All Together

Prepping Images 214

Why Doesn't the Print Match the Screen? 214

Mechanicals 215

Building Prototypes 215

Creating Acrobat PDF Files 215

Preparing Files for Final Output 216

Color Proofing 217

Collecting for Output: InDesign Packages 218

Fifth Colors 219

Paper Stocks 219

PDF Formats 219

Decimal Conversion Chart 223

Design Resources 225

Bibliography 229

Photography and Illustration Credits 229

Index 231

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