CART

(0) items

Designing Visual Language Strategies for Professional Communicators (Part of the Allyn & Bacon Series in Technical Communication),9780205616404
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Designing Visual Language Strategies for Professional Communicators (Part of the Allyn & Bacon Series in Technical Communication)

by ;
Edition:
2nd
ISBN13:

9780205616404

ISBN10:
0205616402
Format:
Paperback
Pub. Date:
1/3/2010
Publisher(s):
Longman
List Price: $108.00

Rent Textbook

(Recommended)
 
Term
Due
Price
$59.40

Buy New Textbook

Currently Available, Usually Ships in 24-48 Hours
N9780205616404
$84.74

eTextbook


 
Duration
Price
$51.59

Used Textbook

We're Sorry
Sold Out

More New and Used
from Private Sellers
Starting at $38.79
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 2nd edition with a publication date of 1/3/2010.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Related Products


  • Designing Visual Language: Strategies for Professional Communicators (Part of the Allyn & Bacon Series in Technical Communication)
    Designing Visual Language: Strategies for Professional Communicators (Part of the Allyn & Bacon Series in Technical Communication)




Summary

Designing Visual Language,2/e offers useful strategies and tools for document design of all types. This text focuses on the kinds of situations and practical documents that occur in the workplace and blends this focus with a rhetorical approach that ties design to the audience, purpose, and context of messages. rhetorical background; perception and design; visual analysis; text design; extra-level design; document design.MARKET For technical communication professionals or anyone designing documents in the workplace.

Table of Contents

Foreword by the Series Editor

Preface

 

PART 1 INTEGRATED COMMUNICATION

 

Chapter 1: Rhetorical Background

Introduction to Visual Rhetoric

It Depends: The Importance of the Rhetorical Situation

A Scenario for Applying Visual Rhetoric

How Fred’s Document Responds Visually to the Rhetorical Situation

Large-Scale Responses to Audience, Purpose, and Context

Local-Level Responses to Audience, Purpose, and Context

Summing Up Fred’s Design Decisions

Visual/Verbal Cognates

Arrangement

Emphasis

Clarity

Conciseness

Tone

Ethos

Interdependence of the Cognate Strategies

Process Example–Mapleton Center

Understanding the Rhetorical Situation

Invention

Revision

Visual Editing

What Can We Learn from Fred’s Process?

Conventions–What Readers Expect

Verbal Conventions

Visual Conventions

Visual Discourse Communities

Fred Noonan’s Use of Conventions

Some Basic Principles of Conventions

Acquiring the Language of Visual Conventions

Conclusion

Notes

References

Exercises

 

Chapter 2: Perception and Design

Introduction to Perception Issues

Perception Requires Thinking

We See Images within a Visual Field

Gestalt Principles of Design

Figure—Ground Contrast

Degrading Figure—Ground with Visual Noise

Grouping: Making the Parts Cohere

Patterns: Creating Groups across the Communication

Using Gestalt Principles to Respond to the Rhetorical Situation

Empirical Research as a Design Tool

Universal Research

Contextual Research

Conclusion

Notes

References

Exercises

Assignments

 

Chapter 3: Visual Analysis

Introduction to Visual Analysis

The Visual Vocabulary of Professional Communication

ATaxonomy for Visual Vocabulary

Intra-Level Design: Linear Components

Inter-Level Design: Fields and Nonlinear Components

Extra-Level Design: Data Displays, Pictures, Icons, and Symbols

Supra-Level Design: The Whole Communication

Each Communication Uniquely Combines Elements from the Matrix

Analyzing Visual Vocabulary Rhetorically

Analysis of the Visco Manufacturing Bunk Bed Instructions

Conclusion

Notes

References

Exercises

Assignment

 

PART 2 TEXT DESIGN

 

Chapter 4: Linear Components

Introduction to Linear Components

Process Example–Linear Components

Analyzing the Rhetorical Situation

Invention

Revision

Visual Editing

Vocabulary of Linear Components

Textual Elements

Spatial Elements

Graphic Elements

Synergy of the Coding Modes

Applying the Cognate Strategies

Arrangement

Emphasis

Clarity

Conciseness

Tone

Ethos

Interdependence of the Cognate Strategies

Notes

References

Exercises

Assignments

 

Chapter 5: Text Fields

Introduction to Text Fields

Process Example–Text Fields

Analyzing the Rhetorical Situation

Invention

Revision

Visual Editing

Vocabulary of Text Fields

Textual Elements

Spatial Elements

Graphic Elements

Synergy of the Coding Modes

Applying the Cognate Strategies

Arrangement

Emphasis

Clarity

Conciseness

Tone

Ethos

Interdependence of the Cognate Strategies

Genealogy Service Web Page

Notes

References

Exercises

Assignments

 

Chapter 6: Nonlinear Components

Introduction to Nonlinear Components

Process Example–Nonlinear Components

Analyzing the Rhetorical Situation

Invention

Revision

Visual Editing

Vocabulary of Nonlinear Components

Textual Elements

Spatial Elements

Graphic Elements

Synergy of the Coding Modes

Applying the Cognate Strategies

Arrangement

Emphasis

Clarity

Conciseness

Tone

Ethos

Interdependence of the Cognate Strategies

Notes

References

Exercises

Assignments

 

PART 3 EXTRA-LEVEL DESIGN

 

Chapter 7: Data Displays

Introduction to Data Displays

Process Example–Data Displays

Analyzing the Rhetorical Situation

Invention

Revision

Visual Editing

Vocabulary of Data Displays

Textual Elements

Spatial Elements

Graphic Elements

Synergy of the Coding Modes

Applying the Cognate Strategies

Arrangement

Emphasis

Clarity

Conciseness

Tone

Ethos

Interdependence of the Cognate Strategies

Notes

References

Exercises

Assignments

 

Chapter 8: Pictures

Introduction to Designing Pictures

Process Example–Pictures

Analyzing the Rhetorical Situation

Invention

Revision

Visual Editing

Vocabulary of Pictures

Textual Elements

Spatial Elements

Graphic Elements

Synergy of the Coding Modes

Applying the Cognate Strategies

Arrangement

Emphasis

Clarity

Conciseness

Tone

Ethos

Interdependence of the Cognate Strategies

Notes

References

Exercises

Assignments

 

PART 4 DOCUMENT DESIGN

 

Chapter 9: Supra-Level Elements: Designing for Usability

Introduction to Supra-Level Elements

Process Example–Supra-Level Elements

Analyzing the Rhetorical Situation

Invention

Revision

Visual Editing

Vocabulary of Supra-Level Elements

Textual Elements

Spatial Elements

Graphic Elements

Synergy of the Coding Modes

Applying the Cognate Strategies

Arrangement

Emphasis ur

Clarity

Conciseness

Tone

Ethos

Interdependence of the Cognate Strategies

Real Estate Packet

National Park Service Web Site

Notes

References

Exercises

Assignments

 

Glossary

Rhetorical Terms

Visual Vocabulary

Credits

Index



Please wait while the item is added to your cart...