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What is included with this book?
24 Steps to Success!
Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply.
You will learn:
Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want.
Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.
For more please visit http://disciplinedentrepreneurship.com/
Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. Prior to joining MIT, he had a 25-year track record of success in business, from his start at IBM to his experience as a serial entrepreneur. He started and ran Cambridge Decision Dynamics and SensAble Technologies. He works around the world with entrepreneurs, small companies, large companies, and governments to promote innovation-driven entrepreneurship.
Six Themes of the 24 Steps
Step 0: Getting Started
Step 1: Market Segmentation
Step 2: Select a Beachhead Market
Step 3: Build an End User Profile
Step 4: Calculate the Total Addressable Market (TAM) Size for the Beachhead Market
Step 5: Profile the Persona for the Beachhead Market
Step 6: Full Life Cycle Use Case
Step 7: High-Level Product Specification
Step 8: Quantify the Value Proposition
Step 9: Identify Your Next Ten Customers
Step 10: Define Your Core
Step 11: Chart Your Competitive Position
Step 12: Determine the Customer’s Decision-Making Unit (DMU)
Step 13: Map the Process to Acquire a Paying Customer
Step 14: Calculate the Total Addressable Market Size for Follow-on Markets
Step 15: Design a Business Model
Step 16: Set Your Pricing Framework
Step 17: Calculate the Lifetime Value of an Acquired Customer (LTV)
Step 18: Map the Sales Process to Acquire a Customer
Step 19: Calculate the Cost of Customer Acquisition (COCA)
Step 20: Identify Key Assumptions
Step 21: Test Key Assumptions
Step 22: Define the Minimum Viable Business Product (MVBP)
Step 23: Show that “the Dogs Will Eat the Dog Food”
Step 24: Develop a Product Plan
Postlude: A Business is More Than 24 Steps