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This is a new edition of a highly praised, successful reference on data mining, now more important than ever due to the growth of the field and wide range of applications. This edition features new chapters on multivariate statistical analysis, covering analysis of variance and chi-square procedures; cost-benefit analyses; and time-series data analysis. There is also extensive coverage of the R statistical programming language. Graduate and advanced undergraduate students of computer science and statistics, managers/CEOs/CFOs, marketing executives, market researchers and analysts, sales analysts, and medical professionals will want this comprehensive reference.