9781250059376

Disrupt You! Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation

by
  • ISBN13:

    9781250059376

  • ISBN10:

    1250059372

  • Format: Hardcover
  • Copyright: 7/7/2015
  • Publisher: Flatiron Books

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Summary

In today's volatile business landscape, adaptability and creativity are more crucial than ever. It is no longer possible-or even desirable-to learn one set of job skills and to work your way up the ladder. At the same time, entrepreneurs with great ideas for new products or technologies that could change the world often struggle to capture the attention of venture capital firms and incubators; finding the funding necessary to launch a start-up can feel impossible. The business leaders of our future must anticipate change to create their own opportunities for personal satisfaction and professional success. In Disrupt You!, Jay Samit, a digital media expert who has launched, grown, and sold start-ups and Fortune 500 companies alike, describes the unique method he has used to invent new markets and expand established businesses.

Samit has been at the helm of businesses in the ecommerce, digital video, social media, mobile communications, and software industries, helping to navigate them through turbulent economic times and guide them through necessary transformation so that they stay ahead of the curve. In Disrupt You!, he reveals how specific strategies that help companies flourish can be applied at an individual level to help anyone can achieve success and lasting prosperity-without needing to raise funds from outside investors.

Incorporating stories from his own experience and anecdotes from other innovators and disruptive businesses-including Richard Branson, Steve Jobs, Elon Musk, YouTube, Circ du Soleil, Odor Eaters, Iams, Silly Putty, and many more-Samit shows how personal transformation can reap entrepreneurial and professional rewards. Disrupt You! offers clear and empowering advice for anyone looking to break through; for anyone with a big idea but with no idea how to apply it; and for anyone worried about being made irrelevant in an era of technological transformation. This engaging, perspective-shifting book demystifies the mechanics of disruption for individuals and businesses alike.

Author Biography

JAY SAMIT has been described by Wired magazine as “having the coolest job in the industry.” He is a leading technology innovator who has raised hundreds of millions of dollars for startups; sold companies to Fortune 500 firms; taken companies public; and partnered with some of the world’s biggest brands, including Coca Cola, McDonald’s, General Motors, United Airlines, Microsoft, Apple, Verizon, and Facebook. Samit is CEO of SeaChange International, a leading global multi-screen video software company.  A technology innovator and entrepreneur, he was a senior advisor to LinkedIn and was appointed to the White House initiative for education and technology by President Bill Clinton. An adjunct professor of entrepreneurship at USC’s Viterbi School of Engineering, Samit is the host of the Wall Street Journal Startup of the Year series.

Table of Contents

Foreword

Introduction

CHAPTER ONE
In Defense of Disruption

CHAPTER TWO
Become a Disruptor

CHAPTER THREE
The Disruptor's Map

CHAPTER FOUR
Build a Brand of One

CHAPTER FIVE
Disruptors at Work and the Value
of Intrapreneurship

CHAPTER SIX
In Search of the Zombie Idea

CHAPTER SEVEN
Pivoting Your Energies

CHAPTER EIGHT
Unlocking the Value Chain

CHAPTER NINE
Research and Development:
Unlocking the Value of Waste

CHAPTER TEN
Design: Disruption Through Aesthetics

CHAPTER ELEVEN
Production: Reuse, Repurpose, Re- create

CHAPTER TWELVE
Marketing and Sales: Finding
the Problem to Fix Your Solution

CHAPTER THIRTEEN
Distribution: Unlocking Unattained Value
and the Challenge of Unlimited Shelf Space

CHAPTER FOURTEEN
Capital Revisited: Other People's Money

CHAPTER FIFTEEN
Disruption in the Era of the Crowd

CHAPTER SIXTEEN
Disrupt the World

EPILOGUE
The Self- Disruptor's Manifesto

Acknowledgments

Notes

Rewards Program

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