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For courses in Introduction to Communication
Bring communication concepts to life through visuals that allow students to better make connections at a glance DK Communication brings communication concepts and theory to life through visual examples and graphics that allow students to better make connections at a glance. Author Lisa Ford-Brown combines straightforward descriptions, student-friendly examples, and practical information with the foundational content that students need — all presented within a compelling Dorling Kindersley design that facilitates an intuitive learning experience. Making the study of communication as dynamic, interactive, and engaging as communication itself, DK Communication equips students with the tools and confidence to be effective communicators in the classroom and beyond.
Also available with MyCommunicationLab® MyCommunicationLab for the Introduction to Communication course extends learning online to engage students and improve results. Media resources with assignments bring concepts to life, and offer students opportunities to practice applying what they’ve learned. Please note: this version of MyCommunicationLab does not include an eText.
DK Communication is also available via REVEL™, an interactive learning environment that enables students to read, practice, and study in one continuous experience.
Note: You are purchasing a standalone product; MyLab™ & Mastering™ does not come packaged with this content. Students, if interested in purchasing this title with MyLab & Mastering, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
If you would like to purchase both the physical text and MyLab & Mastering, search for: 0134319958 / 9780134319957 DK Communication plus MyCommunicationLab® for Introduction to Communication – Access Card Package, 1/e Package consists of:
0205956572 / 9780205956579 DK Communication, 1/e
0133882942 / 9780133882940 MyCommunicationLab for Introduction to Communication Access Card
Lisa A. Ford-Brown is a writer and educator dedicated to the field of human communication. Her books include the DK Guide to Public Speaking and the DK Speaker. She earned her B.S. and M.A. from Indiana State University in Speech Communication with minors in English, the Visual Arts, and Women Studies. She holds a PhD in Speech Communication from Southern Illinois University—Carbondale. She currently teaches at Columbia College. From 2003–2005, Dr. Ford-Brown chaired the Columbia College Humanities Department and served as a member of their Board of Trustees from 2008–2010. Prior to her current position, she taught at Indiana State University and the University of Dubuque. She has received several performance and teaching awards. Most notably, she was named advisor of the year at Columbia College and Faculty of the year at Columbia College and the University of Dubuque. She is a long-standing member of the National Communication Association, Central States Speech Association, and the National Honor Society of Phi Kappa Phi. Dr. Ford-Brown and her partner, Bruce, live on a small 20-acre farm with their two golden retrievers (Zelda and Pucc) and two cats (Sadie and Falstaff). They enjoy traveling, camping, fishing, gardening, woodworking, pottery making, and watching the grass grow.
Table of Contents
I. Brief TOC
PART I: UNDERSTAND COMMUNICATION 1. Defining Human Communication 2. Understanding Self and Others
PART II: SHAPE MESSAGES 3. Verbal Communication 4. Nonverbal Communication 5. Listening
PART III: CONNECT WITH OTHERS 6. Interpersonal Relationships 7. Conflict 8. Group Communication and Leadership 9. Groups at Work 10. Developing a Speech Topic 11. Creating a Speech 12. Presenting a Speech 13. Informative Speaking 14. Persuasive Speaking
II. Detailed TOC
PART I: UNDERSTAND COMMUNICATION
1. Defining Human Communication 1.1 Why we communicate 1.2 Human communication 1.3 How we visualize the communication process 1.4 Types of communication 1.5 Being a successful communicator 1.6 Being an ethical communicator 1.7 Valuing diversity Chapter 1 Review
2. Understanding Self and Others 2.1 Perception 2.2 The process of perception 2.3 Factors that influence perception 2.4 Who you are 2.5 How you create a perception of self 2.6 How you manage the “self” you present to others 2.7 Some barriers to perceiving others effectively 2.8 Developing better perception skills Chapter 2 Review
PART II: SHAPE MESSAGES
3. Verbal Communication 3.1 The characteristics of language 3.2 How language is powerful 3.3 Some cultural variations in verbal communication styles 3.4 How gender influences verbal communication styles 3.5 Using language effectively Chapter 3 Review
4. Nonverbal Communication 4.1 Traits of nonverbal communication 4.2 Functions of nonverbal communication 4.3 Channels for conveying nonverbal messages 4.4 Some cultural variations in nonverbal communication 4.5 How gender influences nonverbal messages 4.6 Improving your nonverbal communication Chapter 4 Review
5. Listening 5.1 Listening 5.2 Why listening is important 5.3 Types of listening 5.4 What prevents effective listening 5.5 How you can listen effectively Chapter 5 Review
PART III: CONNECT WITH OTHERS
6. Interpersonal Relationships 6.1 Interpersonal relationships 6.2 What encourages interpersonal relationships 6.3 How relationships develop 6.4 How self-disclosure influences relationship development 6.5 How culture shapes relationships 6.6 How gender impacts relationships 6.7 Improving your relationships Chapter 6 Review
7. Conflict 7.1 Interpersonal conflict 7.2 Common conflict types 7.3 Some negative conflict behaviors 7.4 How you can manage conflict 7.5 How culture can influence conflict 7.6 How gender can influence conflict 7.7 Improving your conflict negotiation skills Chapter 7 Review
Small Group Communication
8. Group Communication and Leadership 8.1 What makes a small group 8.2 How groups develop 8.3 How group members interact 8.4 Roles you can play in a small group 8.5 How culture can influence small groups 8.6 How gender can influence small groups 8.7 Improving your small group skills Chapter 8 Review
9. Groups at Work 9.1 The DECIDE model for decision making and problem solving 9.2 How groups generate ideas, alternatives, or solutions 9.3 How groups ultimately select decisions or solutions 9.4 How culture and gender can influence decision making and problem solving 9.5 Effectively communicating in meetings Chapter 9 Review
10. Developing a Speech Topic 10.1 Being a successful public speaker 10.2 The creative process for public speaking 10.3 What you need to know about your audience 10.4 What you need to know about the speaking situation 10.5 Analyzing the audience and situation 10.6 Creating a central idea Chapter 10 Review
11. Creating a Speech 11.1 Locating support materials 11.2 Types of support materials 11.3 What you should consider when choosing support materials 11.4 Characteristics of an effective outline 11.5 Organizational strategies 11.6 How to begin and end a speech 11.7 Types of outlines Chapter 11 Review
12. Presenting a Speech 12.1 Using language effectively in a speech 12.2 Methods of delivery 12.3 Preparing for an extemporaneous speech 12.4 Preparing for a mediated presentation 12.5 Types of presentation aids 12.6 Using a presentation aid successfully Chapter 12 Review
13. Informative Speaking 13.1 Informative speaking 13.2 The creative process for informative speaking 13.3 Developing and researching an informative topic 13.4 Outlining and organizing an informative speech 13.5 Presenting or evaluating an informative speech Chapter 13 Review
14. Persuasive Speaking 14.1 Persuasive speaking 14.2 The creative process for persuasive speaking 14.3 Appeals you can use to persuade 14.4 Parts of an argument 14.5 Types of arguments 14.6 Developing and researching a persuasive topic 14.7 Outlining and organizing a persuasive speech 14.8 Presenting or evaluating a persuasive speech Chapter 14 Review