ONE How to Make Orderly Observations | 1 | (25) | |||
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3 | (2) | |||
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5 | (9) | |||
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14 | (5) | |||
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19 | (1) | |||
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20 | (3) | |||
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23 | (2) | |||
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25 | (1) | |||
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25 | (1) | |||
TWO How to Do Experiments | 26 | (17) | |||
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26 | (7) | |||
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33 | (5) | |||
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38 | (3) | |||
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41 | (1) | |||
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42 | (1) | |||
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42 | (1) | |||
THREE How to Get an Experimental Idea | 43 | (27) | |||
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44 | (3) | |||
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47 | (5) | |||
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52 | (2) | |||
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54 | (1) | |||
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55 | (12) | |||
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67 | (1) | |||
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68 | (1) | |||
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69 | (1) | |||
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69 | (1) | |||
FOUR How to Be Fair with Participants | 70 | (28) | |||
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71 | (18) | |||
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89 | (7) | |||
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96 | (1) | |||
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97 | (1) | |||
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97 | (1) | |||
FIVE How to Be Fair with Science | 98 | (14) | |||
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99 | (6) | |||
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105 | (4) | |||
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109 | (2) | |||
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111 | (1) | |||
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111 | (1) | |||
SIX How to Find Out What Has Been Done | 112 | (20) | |||
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112 | (2) | |||
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114 | (2) | |||
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116 | (12) | |||
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128 | (2) | |||
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130 | (1) | |||
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131 | (1) | |||
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131 | (1) | |||
SEVEN How to Decide Which Variables to Manipulate and Measure | 132 | (18) | |||
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132 | (5) | |||
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137 | (11) | |||
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148 | (1) | |||
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148 | (1) | |||
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149 | (1) | |||
EIGHT How to Decide on a Between-Subjects versus Within-Subject Design | 150 | (24) | |||
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152 | (2) | |||
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154 | (15) | |||
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169 | (3) | |||
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172 | (1) | |||
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173 | (1) | |||
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173 | (1) | |||
NINE How to Plan Single-Variable, Multiple-Variable, and Converging-Series Experiments | 174 | (22) | |||
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174 | (8) | |||
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182 | (7) | |||
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189 | (4) | |||
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193 | (2) | |||
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195 | (1) | |||
TEN How to Design Research That Is Not Experimental | 196 | (35) | |||
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196 | (11) | |||
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207 | (8) | |||
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215 | (11) | |||
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226 | (3) | |||
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229 | (1) | |||
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230 | (1) | |||
ELEVEN How to Tell When You Are Ready to Begin | 231 | (14) | |||
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232 | (1) | |||
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233 | (10) | |||
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243 | (1) | |||
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244 | (1) | |||
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244 | (1) | |||
TWELVE How to Interpret Experimental Results | 245 | (26) | |||
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246 | (3) | |||
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249 | (4) | |||
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253 | (3) | |||
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256 | (2) | |||
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258 | (4) | |||
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262 | (4) | |||
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266 | (1) | |||
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267 | (1) | |||
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268 | (2) | |||
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270 | (1) | |||
THIRTEEN How to Report Experimental Results | 271 | (40) | |||
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273 | (3) | |||
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276 | (8) | |||
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284 | (2) | |||
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286 | (2) | |||
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288 | (15) | |||
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303 | (6) | |||
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309 | (1) | |||
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310 | (1) | |||
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310 | (1) | |||
EPILOGUE | 311 | (2) | |||
APPENDIX A | |||||
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313 | (16) | |||
APPENDIX B | |||||
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329 | (12) | |||
APPENDIX C | |||||
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341 | (2) | |||
GLOSSARY | 343 | (12) | |||
REFERENCES | 355 | (8) | |||
INDEX | 363 |
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