Double Your Business How to break through the barriers to higher growth, turnover and profit

by Duncan, Lee

• ISBN13: 9780273759492
• ISBN10: 0273759493
• Edition: 1st
• Format: Paperback
• Copyright: 2012-04-12
• Publisher: Ft Pr

Summary

Discover the 'growth barriers' that are holding your business back, so you can double sales and profits in two years -- or less! Breakthrough action plans for eliminating obstacles to revenue and profits, and creating 'high performance' businesses. Proven solutions for financial management, leadership, marketing, people management, sales, systems, and personal self-mastery. Answers maddening questions like: 'We're really busy! Why aren't we profitable?' Packed with real-world case studies. Top business coach Lee Duncan has spent years crafting an exclusive methodology for helping entrepreneurs systematically clear away the obstacles to success, achieve breakthrough performance, and sustain that performance over time. Many companies have already utilized his techniques to double their sales and profits -- usually in two years or less. Now, for the first time, Duncan offers a start-to-finish blueprint that every entrepreneur can use: a set of proven 'growth blueprints' for unleashing rapid, dynamic growth -- and unprecedented levels of profitability. Double Your Business offers a complete blueprint for success in today's business climate -- and tomorrow's. Packed with case studies, it covers every area of the business, including: Identifying the specific 'growth barriers' impeding your business. Improving self-mastery. Strengthening financial management and control. Becoming a more effective leader. Increasing the effectiveness of marketing and advertising investments -- and eliminating expenditures that aren't delivering results. Managing people to achieve optimal performance -- and gaining deep mastery over your own behavior and performance. Selling more successfully. Implementing more effective systems and processes And much more...

Table of Contents

Contents

 

About the author

Acknowledgements

Introduction

 

1 Break through your Barriers to Growth

   About the questionnaire

   Instructions

   Identify your Barriers to Growth

 

2 Cultivate your habits of success

   Growth Blueprint 1: Get your mojo back!

   Breakthrough Action Plan: Get your mojo back!

   Growth Blueprint 2: Get organised and focused

   Breakthrough Action Plan 2: Get organised and focused

   Growth Blueprint 3: Build your support network

   Breakthrough Action Plan 3: Build your support network

 

3 Understand your accounts to make more money

   Growth Blueprint 4: Properly managed cash flow

   Breakthrough Action Plan 4: Properly managed cash flow

   Growth Blueprint 5: Robust profit margins

   Breakthrough Action Plan 5: Robust profit margins

   Growth Blueprint 6: Realistic sales forecast and budget

   Breakthrough Action Plan 6: Realistic sales forecast and budget

 

4 Turn your employees into a gold medal team

   Growth Blueprint 7: One-page growth plan

   Breakthrough Action Plan 7: One-page growth plan

   Growth Blueprint 8: Right people

   Breakthrough Action Plan 8: Right people

   Growth Blueprint 9: Build a winning team

   Breakthrough Action Plan 9: Build a winning team

 

5 The double your business marketing plan

   Growth Blueprint 10: Lead capture marketing

   Breakthrough Action Plan 10: Lead capture marketing

   Growth Blueprint 11: Make your business stand out

    Breakthrough Action Plan 11: Make your business stand out

    Growth Blueprint 12: Magnetise your marketing

   Breakthrough Action Plan 12: Magnetise your marketing

   Growth Blueprint 13: Top ten marketing channels

Breakthrough Action Plan 13: Top ten marketing channels

   Growth Blueprint 14: A back-end to boost sales

   Breakthrough Action Plan 14: A back-end to boost sales  

 

6 Create your unstoppable sales machine

   Growth Blueprint 15: Sales activity management

   Breakthrough Action Plan 15: Sales activity management

   Growth Blueprint 16: Create high-performance salespeople

   Breakthrough Action Plan 16: Create high-performance salespeople

 

7 Systems to make your business work without you

   Growth Blueprint 17: Stabilise to eliminate firefighting

   Breakthrough Action Plan 17: Stabilise to eliminate firefighting

   Growth Blueprint 18: Systemise to create your operations manual

   Breakthrough Action Plan 18: Systemise to create your operations manual

   Growth Blueprint 19: Optimise your business for efficiency

   Breakthrough Action Plan 19: Optimise your business for efficiency

 

8 Peak service to delight your customers

   Growth Blueprint 20: Essential service for satisfied customers

   Breakthrough Action Plan 20: Essential service for satisfied customers

   Growth Blueprint 21: Premium service creates customer loyalty

   Breakthrough Action Plan 21: Premium service creates customer loyalty

   Growth Blueprint 22: Peak service produces customer referrals

   Breakthrough Action Plan 22: Peak service produces customer referrals

 

9 How other businesses have used these techniques to double their business

The Riverside Restaurant

Zoom Answer Call

Superwarm Services

Mrs X’s property management business

Airworld Tours

 

Further reading

Index