9781589801004

Dreamweaving : The Secret to Overwhelming Your Business Competition

by
  • ISBN13:

    9781589801004

  • ISBN10:

    1589801008

  • Format: Hardcover
  • Copyright: 2003-01-01
  • Publisher: Pelican Pub Co Inc
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Supplemental Materials

What is included with this book?

  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

Summary

Have you ever wondered how to attract new business and keep it? How do you do this when the world is cluttered with all kinds of advertising messages, with thousands of others competing in the same field, some with lower prices or more prestige or celebrity endorsements? Do you want to learn how to be a market leader? We have all bought things we don't need. We have all made buying decisions on the basis of who we want to be and who we enjoy doing business with, even at times when it costs us a little more. We have also bought things because of some vague or overt notion about what the product does for us or who we become when we have a particular object. This book will show you how your products, services, even you can become what your clients and customers dream of. Whether you are a banker, salesman, or candlestick maker, the new life breathed into your organization by Dreamweaving can open the door to unparalleled success. Book jacket.

Author Biography

Michael Chandler is the president of the Chandler Marketing Company. He has won forty-one Silver Microphone awards for outstanding advertising

Table of Contents

Preface 9(6)
This Is the Real Deal
15(4)
``But I'm Not a Marketer''
19(5)
What's the Difference?
24(7)
The Art of Listening
31(3)
The Tremendous Power of Dreamweaving
34(12)
The Fulfillment of Dreams
46(11)
Your Customer Is Always Right
57(9)
Fight Smarter
66(4)
Which Medium and Why?
70(14)
Your Eyes, Your Ears, and Your Imagination
84(4)
Negotiating Your Radio, Television, and Print Investments
88(15)
Your Charitable Contributions and Donations
103(13)
Proof of the Pudding
116(29)
A Small Taste
145(14)
Make It Happen Today
159(2)
It's Your Choice
161(1)
Appendix 162

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