Dynamics of Fashion 2nd Edition,9781563672804

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Dynamics of Fashion 2nd Edition

by Stone, Elaine

Edition:

2nd

ISBN13:

9781563672804

ISBN10:

1563672804

Format:

Hardcover

Pub. Date:

11/30/2004

Publisher(s):

Fairchild Books

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This is the 2nd edition with a publication date of 11/30/2004.

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Summary

This text provides the foundation for a wide range of careers in the fashion business. Incorporating the experience of the author and her five earlier editions of Fashion Merchandising: An Introduction, this book covers product development, home fashions, retailing strategies, and examines how communication trends and technological advances impact the fashion world.

Extended Contents

vii

Preface

xix

Unit One The Changing World of Fashion

(89)

The Nature of Fashion

(21)

The Environment of Fashion

(21)

The Movement of Fashion

(24)

The Business of Fashion

(21)

Exploring a Career in Fashion

(3)

Unit One: The 1960s

(1)

Unit Two The Primary Level: The Materials of Fashion

(54)

Textiles: Fiber and Fabrics

(26)

Leather and Fur

118

(26)

Exploring Careers at the Primary Level

141

(2)

Unit Two: The 1970s

143

(1)

Unit Three The Secondary Level: The Producers of Apparel

144

(96)

Product Development

146

(28)

Women's Apparel

174

(21)

Men's Apparel

195

(22)

Children's Apparel

217

(23)

Exploring Careers at the Secondary Level: Apparel

236

(3)

Unit Three: The 1980s

239

(1)

Unit Four The Secondary Level: The Other Producers

240

(98)

Innerwear, Bodywear, and Legwear

242

(18)

Accessories

260

(25)

Cosmetics and Fragrances

285

(26)

Home Fashions

311

(27)

Exploring Careers at the Secondary Level: Other Producers

335

(2)

Unit Four: The 1990s

337

(1)

Unit Five The Retail Level: The Markets for Fashion

338

(94)

Global Fashion Markets

340

(26)

Global Sourcing and Merchandising

366

(20)

Fashion Retailing

386

(25)

Policies and Strategies in Fashion Retailing

411

(21)

Exploring Careers at the Retail Level

428

(3)

Unit Five: The 2000s

431

(1)

Unit Six The Auxiliary Level: Supporting Services

432

(29)

Fashion Auxiliary Services

434

(27)

Exploring Careers at the Auxiliary Level

456

(4)

Unit Six: 2000 and Beyond

460

(1)

My 100 Top Apparel Designers

461

(5)

Glossary of Key Terms

466

(9)

Internet Resources

475

(5)

Index

480

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Table of Contents