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Dynamics of Fashion 2nd Edition,9781563672804
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Dynamics of Fashion 2nd Edition

by
Edition:
2nd
ISBN13:

9781563672804

ISBN10:
1563672804
Format:
Hardcover
Pub. Date:
11/30/2004
Publisher(s):
Bloomsbury USA Academic
List Price: $104.00
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Summary

This text provides the foundation for a wide range of careers in the fashion business. Incorporating the experience of the author and her five earlier editions of Fashion Merchandising: An Introduction, this book covers product development, home fashions, retailing strategies, and examines how communication trends and technological advances impact the fashion world.

Table of Contents

Extended Contents vii
Preface xix
Unit One The Changing World of Fashion
1(89)
The Nature of Fashion
3(21)
The Environment of Fashion
24(21)
The Movement of Fashion
45(24)
The Business of Fashion
69(21)
Exploring a Career in Fashion
86(3)
Unit One: The 1960s
89(1)
Unit Two The Primary Level: The Materials of Fashion
90(54)
Textiles: Fiber and Fabrics
92(26)
Leather and Fur
118(26)
Exploring Careers at the Primary Level
141(2)
Unit Two: The 1970s
143(1)
Unit Three The Secondary Level: The Producers of Apparel
144(96)
Product Development
146(28)
Women's Apparel
174(21)
Men's Apparel
195(22)
Children's Apparel
217(23)
Exploring Careers at the Secondary Level: Apparel
236(3)
Unit Three: The 1980s
239(1)
Unit Four The Secondary Level: The Other Producers
240(98)
Innerwear, Bodywear, and Legwear
242(18)
Accessories
260(25)
Cosmetics and Fragrances
285(26)
Home Fashions
311(27)
Exploring Careers at the Secondary Level: Other Producers
335(2)
Unit Four: The 1990s
337(1)
Unit Five The Retail Level: The Markets for Fashion
338(94)
Global Fashion Markets
340(26)
Global Sourcing and Merchandising
366(20)
Fashion Retailing
386(25)
Policies and Strategies in Fashion Retailing
411(21)
Exploring Careers at the Retail Level
428(3)
Unit Five: The 2000s
431(1)
Unit Six The Auxiliary Level: Supporting Services
432(29)
Fashion Auxiliary Services
434(27)
Exploring Careers at the Auxiliary Level
456(4)
Unit Six: 2000 and Beyond
460(1)
My 100 Top Apparel Designers 461(5)
Glossary of Key Terms 466(9)
Internet Resources 475(5)
Index 480


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