9781563671517

The Dynamics of Fashion

by
  • ISBN13:

    9781563671517

  • ISBN10:

    1563671514

  • Edition: 2nd
  • Format: Hardcover
  • Copyright: 3/1/1999
  • Publisher: Fairchild Books
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Summary

This text provides the foundation for a wide range of careers in the fashion business. Incorporating the experience of the author and her five earlier editions of Fashion Merchandising: An Introduction, this book contains a much broader and more intensive look at fashion. New chapters cover product development, home fashions, and retailing strategies. Other chapters, concerning such practices as licensing, private label, Quick Response, specification buying, offshore production, have been expanded. The Dynamics of Fashion also examines how recent trends in communications -- the Internet, cable TV, infomercials, phone and fax ordering, home TV shopping -- are having an impact on fashion. Technological advances -- CAD, CAM, EDI, bar codes, and body scanning -- are all covered in depth.

Table of Contents

Extended Contents vii
Preface xix
Unit One The Changing World of Fashion 1(92)
The Nature of Fashion
3(21)
The Environment of Fashion
24(22)
The Movement of Fashion
46(23)
The Business of Fashion
69(24)
Exploring a Career in Fashion
88(5)
Unit Two The Primary Level: The Materials of Fashion 93(56)
Textiles: Fiber, Fabrics, and Trimmings
94(27)
Leather and Fur
121(28)
Exploring Careers at the Primary Level
145(4)
Unit Three The Secondary Level: The Producers of Apparel 149(100)
Product Development
150(28)
Women's Apparel
178(22)
Men's Apparel
200(24)
Children's Apparel
224(25)
Exploring Careers at the Secondary Level: Apparel
244(5)
Unit Four The Secondary Level: The Other Producers 249(102)
Innerwear, Bodywear, and Legwear
250(20)
Accessories
270(27)
Cosmetics and Fragrances
297(26)
Home Fashions
323(28)
Exploring Careers at the Secondary Level: Other Producers
347(4)
Unit Five The Retail Level: The Markets for Fashion 351(96)
Global Fashion Markets
353(25)
Global Sourcing and Merchandising
378(20)
Fashion Retailing
398(26)
Policies and Strategies in Fashion Retailing
424(23)
Exploring Careers at the Retail Level
442(5)
Unit Six The Auxiliary Level: Supporting Services 447(30)
Fashion Auxiliary Services
448(29)
Exploring Careers at the Auxiliary Level
471(6)
My 100 Top Apparel Designers 477(5)
Glossary of Key Terms 482(11)
Internet Resources 493(3)
Index 496

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