9780072407662

The Dynamics of Mass Communication

by
  • ISBN13:

    9780072407662

  • ISBN10:

    0072407662

  • Edition: 7th
  • Format: Hardcover
  • Copyright: 6/1/2001
  • Publisher: McGraw Hill College Div
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Table of Contents

Part I The Nature and History of Mass Communication 1(82)
Communication: Mass and Other Forms
2(28)
Perspectives on Mass Communication
30(26)
Historical and Cultural Context
56(27)
Part II Print Media 83(86)
Newspapers
84(36)
Magazines
120(26)
Book Publishing
146(23)
Part III Electronic Media 169(156)
Radio
170(28)
Sound Recording
198(28)
Motion Pictures
226(32)
Television
258(42)
The Internet and the World Wide Web
300(25)
Part IV Specific Media Professions 325(70)
News Gathering and Reporting
326(22)
Public Relations
348(20)
Advertising
368(27)
Part V Regulation of the Mass Media 395(62)
Formal Controls: Laws, Rules, Regulations
396(34)
Ethics and Other Informal Controls
430(27)
Part VI Impact 457(60)
The Global Village: International and Comparative Media Systems
458(22)
Social Effects of Mass Communication
480(37)
Glossary 517(7)
Index 524

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