9780072885798

Dynamics of Mass Communication: Media in the Digital Age (NAI), 8th Edition

by
  • ISBN13:

    9780072885798

  • ISBN10:

    0072885793

  • Edition: 8th
  • Format: Paperback
  • Copyright: 1/1/2004
  • Publisher: McGraw Hill (Manual)
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Table of Contents

Part I. The Nature and History of Mass Communication Systems

Chapter 1: Communication: Mass and Other Forms

Chapter 2: Perspectives on Mass Communication

Chapter 3: Historical and Cultural Context

Part II. The Print Media

Chapter 4: Newspapers

Chapter 5: Magazines

Chapter 6: Books

Chapter 7: Radio

Chapter 8: Sound Recording

Chapter 9: Motion Pictures

Chapter 10: Television

Chapter 11: The Internet and the World Wide Web

Part III. Specific Media Professions

Chapter 12: News Gathering and Reporting

Chapter 13: Public Relations

Chapter 14: Advertising

Part IV. Regulations of the Mass Media

Chapter 15: Formal Controls: Laws, Rules, Regulations

Chapter 16: Ethics and Other Informal Controls

Part V. Impact

Chapter 17: The Global Village: International and Comparative Media Systems

Chapter 18: Social Effects of Mass Communication

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