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Dynamics of Mass Communication: Media in the Digital Age with Media World CD ROM and PowerWeb,9780072974959
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Dynamics of Mass Communication: Media in the Digital Age with Media World CD ROM and PowerWeb

by
Edition:
8th
ISBN13:

9780072974959

ISBN10:
0072974958
Format:
Paperback
Pub. Date:
5/28/2004
Publisher(s):
McGraw-Hill Humanities/Social Sciences/Languages

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Summary

Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and honest introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student CD-ROM that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication--from the emerging role of PDA's and cell phones in the mass media mix to the recording industry's actions against file-sharing.

Table of Contents

Part I: The Nature and History of Mass Communication

Chapter 1: Communication: Mass and Other Forms

Chapter 2: Perspectives on Mass Communication

Chapter 3: Historical and Cultural Context

Part II: Media

Chapter 4: Newspapers

Chapter 5: Magazines

Chapter 6: Books

Chapter 7: Radio

Chapter 8: Sound Recording

Chapter 9: Motion Pictures

Chapter 10: Television

Chapter 11: The Internet and the World Wide Web

Part III: Specific Media Professions

Chapter 12: News Gathering and Reporting

Chapter 13: Public Relations

Chapter 14: Advertising

Part IV: Regulation of the Mass Media

Chapter 15: Formal Controls: Laws, Rules, Regulations

Chapter 16: Ethics and Other Informal Controls

Part V: Impact

Chapter 17: The Global Village: International and Comparative Media Systems

Chapter 18: Social Effects of Mass Communication

Glossary

Index



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