9780073348506

The Dynamics of Mass Communication: Media in the Digital Age with Media World 2.0 DVD-ROM

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  • ISBN13:

    9780073348506

  • ISBN10:

    0073348503

  • Edition: 10th
  • Format: Nonspecific Binding
  • Copyright: 2/19/2008
  • Publisher: McGraw-Hill Humanities/Social Sciences/Languages
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List Price: $149.85

Summary

Well-known for its balanced approach to media industries and professions,Dynamics of Mass Communicationoffers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age and brings students up-to-date on the latest developments in mass communication, including iPods, blogs, broadband TV channels, user-generated content such as YouTube, social networking sites, and Web 2.0.

Table of Contents

The Nature and History of Mass Communication
Communication: Mass and Other Forms
Perspectives on Mass Communication
Historical and Cultural Context
Media
Newspapers
Magazines
Books
Radio
Sound Recording
Motion Pictures
Broadcast Television
Cable, Satellite and Internet Television
The Internet and the World Wide Web
Specific Media Professions
New Gathering and Reporting
Public Relations
Advertising
Regulation of the Mass Media
Formal Controls: Laws, Rules, Regulations
Ethics and Other Informal Controls
Impact of the Media
The Global Village: International and Comparative Media Systems
Social Effects of Mass Communication
Glossary
Index
Table of Contents provided by Publisher. All Rights Reserved.

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