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This is the 11th edition with a publication date of 2/24/2010.
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Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age and brings students up-to-date on the latest developments in mass communication, including iPods, blogs, broadband TV channels, user-generated content such as YouTube, social networking sites, and Web 2.0.
Table of Contents
|The Nature and History of Mass Communication|
|Communication: Mass and Other Forms|
|Perspectives on Mass Communication|
|Historical and Cultural Context|
|Cable, Satellite and Internet Television|
|The Internet and the World Wide Web|
|Specific Media Professions|
|News Gathering and Reporting|
|Regulation of the Mass Media|
|Formal Controls: Laws, Rules, Regulations|
|Ethics and Other Informal Controls|
|Impact of the Media|
|International and Comparative Media Systems|
|Social Effects of Mass Communication|
|Table of Contents provided by Publisher. All Rights Reserved.|