CART

(0) items

Dynamics of Mass Communication: Media in Transition,9780073526195
This item qualifies for
FREE SHIPPING!

FREE SHIPPING OVER $59!

Your order must be $59 or more, you must select US Postal Service Shipping as your shipping preference, and the "Group my items into as few shipments as possible" option when you place your order.

Bulk sales, PO's, Marketplace Items, eBooks, Apparel, and DVDs not included.

Dynamics of Mass Communication: Media in Transition

by
Edition:
12th
ISBN13:

9780073526195

ISBN10:
0073526193
Format:
Paperback
Pub. Date:
3/2/2012
Publisher(s):
McGraw-Hill Humanities/Social Sciences/Languages
List Price: $169.09

Rent Textbook

(Recommended)
 
Term
Due
Price
$59.18

Hurry!

Only one copy
in stock at this price.

Buy Used Textbook

In Stock Usually Ships in 24 Hours.
U9780073526195
$118.36

Buy New Textbook

Usually Ships in 3-4 Business Days
N9780073526195
$164.86

eTextbook


 
Duration
Price
$108.22
More New and Used
from Private Sellers
Starting at $49.97
See Prices

Questions About This Book?

Why should I rent this book?
Renting is easy, fast, and cheap! Renting from eCampus.com can save you hundreds of dollars compared to the cost of new or used books each semester. At the end of the semester, simply ship the book back to us with a free UPS shipping label! No need to worry about selling it back.
How do rental returns work?
Returning books is as easy as possible. As your rental due date approaches, we will email you several courtesy reminders. When you are ready to return, you can print a free UPS shipping label from our website at any time. Then, just return the book to your UPS driver or any staffed UPS location. You can even use the same box we shipped it in!
What version or edition is this?
This is the 12th edition with a publication date of 3/2/2012.
What is included with this book?
  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to inclue any supplemental materials. Typically, only the book itself is included.
  • The Rental copy of this book is not guaranteed to include any supplemental materials. You may receive a brand new copy, but typically, only the book itself.

Related Products


  • Dynamics of Mass Communication : Media in the Digital Age
    Dynamics of Mass Communication : Media in the Digital Age
  • Dynamics of Mass Communication : Media in Transition
    Dynamics of Mass Communication : Media in Transition
  • Dynamics of Mass Communication: Media in the Digital Age (NAI), 8th Edition
    Dynamics of Mass Communication: Media in the Digital Age (NAI), 8th Edition
  • Dynamics of Mass Communication: Media in the Digital Age with Media World CD ROM and PowerWeb
    Dynamics of Mass Communication: Media in the Digital Age with Media World CD ROM and PowerWeb
  • Dynamics of Mass Communications : Media in the Digital Age
    Dynamics of Mass Communications : Media in the Digital Age
  • Manual of Structural Kinesiology
    Manual of Structural Kinesiology
  • Manual of Structural Kinesiology
    Manual of Structural Kinesiology
  • Manual Of Structural Kinesiology
    Manual Of Structural Kinesiology
  • Manual of Structural Kinesiology 18th Edition
    Manual of Structural Kinesiology 18th Edition
  • Manual of Structural Kinesiology with PowerWeb/OLC Bind-in Passcard
    Manual of Structural Kinesiology with PowerWeb/OLC Bind-in Passcard
  • The Dynamics of Mass Communication
    The Dynamics of Mass Communication
  • The Dynamics of Mass Communication: Media in the Digital Age with Media World 2.0 DVD-ROM
    The Dynamics of Mass Communication: Media in the Digital Age with Media World 2.0 DVD-ROM
  • The Dynamics of Mass Communications: Media and the Digital Age
    The Dynamics of Mass Communications: Media and the Digital Age




Summary

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communicationoffers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communicationtakes a comprehensive and balanced look at the changing world of mass media. Social media, 'apps' and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers' affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.

Table of Contents

Brief Contents

Part I The Nature and History of Mass Communication

Chapter 1 Communication: Mass and Other Forms

Chapter 2 Perspectives on Mass Communication

Chapter 3 Historical and Cultural Context

Part II Media

Chapter 4 The Internet and Social Media

Chapter 5 Newspapers

Chapter 6 Magazines

Chapter 7 Books

Chapter 8 Radio

Chapter 9 Sound Recording

Chapter 10 Motion Pictures

Chapter 11 Broadcast Television

Chapter 12 Cable, Satellite and Internet Television

Part III Specific Media Professions

Chapter 13 News Gathering and Reporting

Chapter 14 Public RelationsChapter 15 Advertising

Part IV Regulation of the Mass Media

Chapter 16 Formal Controls: Laws, Rules, Regulations.

Chapter 17 Ethics and Other Informal Controls

Part V Impact of the Media

Chapter 18 Social Effects of Mass Communication

Glossary

Photo Credits

Index



Please wait while the item is added to your cart...