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Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student CD-ROM that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication--from the emerging role of cell phones and iPods in the mass media mix to the growing impact of blogs on the practice of journalism.
Table of Contents
Part I: The Nature and History of Mass Communication Chapter 1: Communication: Mass and Other Forms Chapter 2: Perspectives on Mass Communication Chapter 3: Historical and Cultural Context Part II: Media Chapter 4: Newspapers Chapter 5: Magazines Chapter 6: Books Chapter 7: Radio Chapter 8: Sound Recording Chapter 9: Motion Pictures Chapter 10: Television Chapter 11: The Internet and the World Wide Web Part III: Specific Media Professions Chapter 12: New Gathering and Reporting Chapter 13: Public Relations Chapter 14: Advertising Part IV: Regulation of the Mass Media Chapter 15: Formal Controls: Laws, Rules, Regulations Chapter 16: Ethics and Other Informal Controls Part V: Impact of the Media Chapter 17: The Global Village: International and Comparative Media Systems Chapter 18: Social Effects of Mass Communication Glossary Index