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Well-known for its balanced approach to media industries and professions,Dynamics of Mass Communicationoffers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student DVD that adds video and interactivity to the student's textbook experience and brings students up-to-date on the latest developments in mass communication,--from the emerging role of cell phones and iPods in the mass media mix to the growing impact of blogs on the practice of journalism.
Table of Contents
Part I: The Nature and History of Mass Communication