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What version or edition is this?
This is the 5th edition with a publication date of 7/9/2013.
What is included with this book?
- The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
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With substantial revisions reflecting new research and changes in society, the fifth edition of Dynamics of Persuasionintroduces students to major theories of persuasion and attitudes, using theory as the key to unlock the mysteries of contemporary social influence. Organized in terms of major concepts, issues, and persuasion contexts, the book offers a lucid introduction to the body of scholarly knowledge on persuasion, up-to-date examples of persuasion in real life, and a thorough discussion of the ethics of persuasion in contemporary society. In addition, this text is accompanied by a fully interactive e-textbook, complete with author-narrated chapter synopses, videos, exercises, flashcards, and more resources for instructors and students.