9780415507424

The Dynamics of Persuasion: Communication and Attitudes in the 21st Century

by ;
  • ISBN13:

    9780415507424

  • ISBN10:

    0415507421

  • Edition: 5th
  • Format: Nonspecific Binding
  • Copyright: 2013-07-09
  • Publisher: Routledge
  • View Upgraded Edition
  • Purchase Benefits
  • Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • Get Rewarded for Ordering Your Textbooks! Enroll Now
  • We Buy This Book Back!
    In-Store Credit: $5.25
    Check/Direct Deposit: $5.00
List Price: $117.33

Summary

With substantial revisions reflecting new research and changes in society, the fifth edition of Dynamics of Persuasionintroduces students to major theories of persuasion and attitudes, using theory as the key to unlock the mysteries of contemporary social influence. Organized in terms of major concepts, issues, and persuasion contexts, the book offers a lucid introduction to the body of scholarly knowledge on persuasion, up-to-date examples of persuasion in real life, and a thorough discussion of the ethics of persuasion in contemporary society. In addition, this text is accompanied by a fully interactive e-textbook, complete with author-narrated chapter synopses, videos, exercises, flashcards, and more resources for instructors and students.

Rewards Program

Write a Review