Easily Led : A History of Propaganda, 3000 B. C. to the Present

by Thomson, Oliver

• ISBN13: 9780750919654
• ISBN10: 0750919655
• Format: Hardcover
• Copyright: 1999-02-01
• Publisher: Trafalgar Square

Summary

This fascinating new book plots five millennia of the most powerful of all tools of persuasion.

Table of Contents

Preface	vii
Part One: Analysis
Introduction: Defining Where Propaganda Begins and Ends	2	(4)
How Do We Know It Works? The Evidence	6	(1)
What Was It All For? Analysis by Objectives	7	(6)
Tentacles: The Range of Media Used	13	(33)
Tricks of the Trade (1): Heart Rather Than Head	46	(3)
Tricks of the Trade (2): Devices Used to Achieve Effect	49	(14)
Tricks of the Trade (3): The Uses of Fantasy and Fable	63	(9)
The Dangers of Not Going Far Enough	72	(2)
The Dangers of Going Too Far	74	(10)
How Often Did It Work? Response Analysis	84	(4)
Part Two: History
Introduction	88	(2)
Early Civilizations	90	(10)
Classical Period	100	(13)
Christian Era	113	(7)
Dark Ages	120	(13)
Early Middle Ages	133	(21)
Later Middle Ages	154	(12)
Renaissance	166	(10)
Reformation	176	(12)
Civil Wars	188	(8)
Age of Absolutism	196	(13)
Revolutions	209	(11)
Empire and Nationalism	220	(13)
Pressure Groups and Party Politics	233	(4)
More Empire Builders	237	(18)
Age of Missionaries	255	(4)
First World War and Revolution	259	(9)
Dictators	268	(14)
Democratic Propaganda	282	(5)
Decolonization and the Cold War	287	(14)
Drift to Left and Right	301	(11)
Propaganda and the Fall of Communism	312	(6)
The Decade of Spin	318	(9)
Epilogue	327	(5)
Bibliography	332	(17)
Index	349