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E-Commerce 2010

by Laudon, Kenneth; Traver, Carol Guercio

Edition:

6th

ISBN13:

9780136100577

ISBN10:

0136100570

Format:

Hardcover

Pub. Date:

1/1/2010

Publisher(s):

Prentice Hall

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Summary

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field. The Revolution is Just Beginning; E-commerce Business Models and Concepts; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; Online Security and Payment Systems; E-commerce Marketing Concepts; E-commerce Marketing Communications; Ethical, Social, and Political Issues in E-commerce; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative Commerce MARKET: For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.

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