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For the undergraduate and graduate e-commerce course in any business discipline.The market-leading text for E-commerce.
This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce technology change, business development, and social issues to provide a coherent conceptual framework for understanding the field.
The seventh edition including all of the data, figures, and tables in the book has been updated with the latest marketing and business intelligence available from eMarketer, Pew Internet & American Life Project, Forrester Research, Jupiter Research, Gartner, and other industry sources.
The Revolution is Just Beginning; E-commerce Business Models and Concepts; The Internet and World Wide Web: E-commerce Infrastructure; Building an E-commerce Website; Online Security and Payment Systems; E-commerce Marketing Concepts; E-commerce Marketing Communications; Ethical, Social, and Political Issues in E-commerce; Online Retailing and Services; Online Content and Media; Social Networks, Auctions, and Portals; B2B E-commerce: Supply Chain Management and Collaborative Commerce MARKET: For anyone looking for an up-to-date book that covers the three major driving forces behind e-commerce, technology change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
Table of Contents
Chapter 1. The Revolution is Just Beginning
Chapter 2. E-commerce Business Models and Concepts
PART 2: Technology Infrastructure for E-commerce
Chapter 3. The Internet and World Wide Web: E-commerce Infrastructure
Chapter 4. Building an E-commerce Website
Chapter 5. Online Security and Payment Systems
PART 3: Business Concepts and Social Issues
Chapter 6. E-commerce Marketing Concepts
Chapter 7. E-commerce Marketing Communications
Chapter 8. Ethical, Social, and Political Issues in E-commerce
PART 4: E-commerce in Action
Chapter 9. Online Retailing and Services
Chapter 10. Online Content and Media
Chapter 11. Social Networks, Auctions, and Portals
Chapter 12. B2B E-commerce: Supply Chain Management and Collaborative Commerce