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This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.
Table of Contents
Part 1: Introduction to E-Commerce Chapter 1: The Revolution is Just Beginning Chapter 2: E-Commerce Business Models and Concepts Part 2: Technology Infrastructure for E-commerce Chapter 3: E-Commerce Infrastructure: The Internet, Web, and Mobile Platform Chapter 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps Chapter 5: E-Commerce Security and Payment Systems Part 3: Business Concepts and Social Issues Chapter 6: E-Commerce Marketing Concepts: Social, Mobile, and Local Chapter 7: E-Commerce Marketing Communications Chapter 8: Ethical, Social, and Political Issues in E-Commerce Part 4: E-Commerce in Action Chapter 9: Online Retail and Services Chapter 10: Online Content and Media Chapter 11: Social Networks, Auctions, and Portals Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce