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9780138018818

E-Commerce 2012

by ;
  • ISBN13:

    9780138018818

  • ISBN10:

    0138018812

  • Edition: 8th
  • Format: Hardcover
  • Copyright: 2011-11-16
  • Publisher: Prentice Hall
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List Price: $206.39

Summary

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.

Table of Contents

Part 1: Introduction to E-Commerce
Chapter 1: The Revolution is Just Beginning
Chapter 2: E-Commerce Business Models and Concepts
Part 2: Technology Infrastructure for E-commerce
Chapter 3: E-Commerce Infrastructure: The Internet, Web, and Mobile Platform
Chapter 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps
Chapter 5: E-Commerce Security and Payment Systems
Part 3: Business Concepts and Social Issues
Chapter 6: E-Commerce Marketing Concepts: Social, Mobile, and Local
Chapter 7: E-Commerce Marketing Communications
Chapter 8: Ethical, Social, and Political Issues in E-Commerce
Part 4: E-Commerce in Action
Chapter 9: Online Retail and Services
Chapter 10: Online Content and Media
Chapter 11: Social Networks, Auctions, and Portals
Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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