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E-Commerce 2012,9780138018818
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E-Commerce 2012

by ;


Pub. Date:
Prentice Hall

Questions About This Book?

What version or edition is this?
This is the 8th edition with a publication date of 11/16/2011.
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  • The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any CDs, lab manuals, study guides, etc.
  • The Used copy of this book is not guaranteed to include any supplemental materials. Typically, only the book itself is included.

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This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce-technology change, business development, and social issues-to provide a coherent conceptual framework for understanding the field.

Table of Contents

Part 1: Introduction to E-Commerce
Chapter 1: The Revolution is Just Beginning
Chapter 2: E-Commerce Business Models and Concepts
Part 2: Technology Infrastructure for E-commerce
Chapter 3: E-Commerce Infrastructure: The Internet, Web, and Mobile Platform
Chapter 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps
Chapter 5: E-Commerce Security and Payment Systems
Part 3: Business Concepts and Social Issues
Chapter 6: E-Commerce Marketing Concepts: Social, Mobile, and Local
Chapter 7: E-Commerce Marketing Communications
Chapter 8: Ethical, Social, and Political Issues in E-Commerce
Part 4: E-Commerce in Action
Chapter 9: Online Retail and Services
Chapter 10: Online Content and Media
Chapter 11: Social Networks, Auctions, and Portals
Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce

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