9780132730358

E-commerce, 2013

by
  • ISBN13:

    9780132730358

  • ISBN10:

    0132730359

  • Edition: 9th
  • Format: Paperback
  • Copyright: 11/26/2012
  • Publisher: PEARSON
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Summary

This comprehensive, market-leading text emphasizes the three major driving forces behind e-commercetechnology change, business development, and social issuesto provide a coherent conceptual framework for understanding the field.

Table of Contents

 

Chapter 1: The Revolution Continues

Chapter 2: E-commerce Business Models and Concepts

Chapter 3: E-commerce Infrastructure:  The Internet, Web, and Mobile Platform

Chapter 4: Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps

Chapter 5: E-commerce Security and Payment Systems

Chapter 6: E-commerce Marketing Concepts: Social, Mobile, and Local

Chapter 7: E-commerce Marketing Communications

Chapter 8: Ethical, Social, and Political Issues in E-commerce

Chapter 9: Online Retailing and Services

Chapter 10: Online Content and Media

Chapter 11: Social Networks, Auctions, and Portals

Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce

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