Auctions, Portals, and Communities | p. 724 |
Sam's Club: From Big Box to Big Auction | p. 725 |
Auctions | p. 727 |
Defining and Measuring the Growth of Auctions and Dynamic Pricing | p. 728 |
Why Are Auctions So Popular? Benefits and Costs of Auctions | p. 729 |
Insight on Society: Amazon Tries Dynamic Pricing | p. 730 |
Benefits of Auctions | p. 731 |
Risks and Costs of Auctions for Consumers and Businesses | p. 733 |
Market-Marker Benefits: Auctions as an E-commerce Business Model | p. 734 |
Types and Examples of Auctions | p. 735 |
Internet Auction Basics | p. 735 |
Types of Auctions | p. 737 |
Auction Solution Providers for Business | p. 744 |
When to Use Auctions (and for What) in Business | p. 744 |
Seller and Consumer Behavior at Auctions | p. 747 |
Seller Profits: Arrival Rate, Auction Length, and Number of Units | p. 747 |
Auction Prices: Are They the Lowest? | p. 747 |
Consumer Trust in Auctions | p. 749 |
When Auction Markets Fail: Fraud and Abuse in Auctions | p. 750 |
E-commerce in Action: eBay.com | p. 750 |
E-commerce Portals | p. 750 |
The Growth and Evolution of Portals | p. 752 |
Types of Portals: General Purpose and Vertical Market | p. 754 |
Insight on Business: Death of a Portal--The Demise of Excite@Home | p. 755 |
Portal Business Models | p. 757 |
E-commerce in Action: Yahoo! Inc. | p. 760 |
Online E-commerce Communities | p. 761 |
What Is a Community? What Is a Virtual Community? | p. 762 |
The Difference Between Online Communities and Portals | p. 763 |
The Growth of Online Communities | p. 764 |
Commerce and Communities: Moral Boundaries | p. 764 |
Types of Online Communities and Their Business Models | p. 766 |
Changing Business Models of Online Commercial Communities | p. 768 |
Community Features and Technologies | p. 769 |
Insight on Technology: Infopop and the Ultimate Bulletin Board | p. 770 |
Commercially Sponsored Communities: Business Uses of Community | p. 772 |
E-commerce in Action: Alloy, Inc. | p. 773 |
Case Study iVillage Struggles to Find Its Marketspace | p. 774 |
Review | p. 779 |
Key Concepts | p. 779 |
Questions | p. 784 |
Projects | p. 785 |
Web Site Resources | p. 785 |
Online Content Providers: Digital Media | p. 786 |
Learning Objectives | p. 786 |
The Wall Street Journal Online | p. 787 |
Online Content | p. 789 |
Content Audience and Market: Where Are the Eyeballs and the Money? | p. 789 |
Media Utilization | p. 789 |
Internet and Traditional Media: Cannibalization Versus Complementarity | p. 790 |
Media Revenues | p. 791 |
Growth of the Online Content Audience | p. 792 |
Free or Fee? | p. 793 |
Media Industry Structure | p. 794 |
Media Convergence: Technology, Content, and Industry Structure | p. 794 |
Technological Convergence | p. 795 |
Content Convergence | p. 796 |
Industry Convergence | p. 798 |
Challenges and Risks in Media Convergence | p. 798 |
Online Content Revenue Models and Business Processes | p. 800 |
Making a Profit With Online Content: From Free to Fee | p. 803 |
Key Challenges Facing Content Producers and Owners | p. 803 |
Technology | p. 803 |
Cost | p. 805 |
Consumer Attitudes | p. 805 |
Distribution Channels and Cannibalization | p. 805 |
Insight on Business: Netlibrary vs. The "Tower of Dead Trees" | p. 806 |
Rights Management | p. 807 |
The Online Publishing Industry: Newspapers, Books, and Magazines | p. 808 |
Online Newspapers | p. 808 |
Audience Size and Growth | p. 808 |
Content | p. 809 |
Online Newspaper Revenue Models and Results | p. 810 |
Convergence | p. 811 |
Challenges | p. 812 |
Books: The Evolution of E-books | p. 813 |
E-books | p. 814 |
Book Audience Size and Growth | p. 816 |
Content: Advantages and Disadvantages of E-books | p. 818 |
E-book Industry Revenue Models | p. 819 |
Convergence | p. 821 |
Insight on Society: The Evolving E-book | p. 824 |
Magazines: Online "Zines" | p. 825 |
Audience Size and Growth | p. 826 |
Content | p. 828 |
Online Magazine Revenue Models | p. 828 |
Convergence | p. 831 |
E-commerce in Action: CNET Networks, Inc. | p. 831 |
The Online Entertainment Industry | p. 831 |
Entertainment Audience Size and Growth | p. 832 |
Traditional Entertainment | p. 832 |
Nontraditional Online Entertainment | p. 832 |
Content | p. 833 |
Online Entertainment Industry Revenue Models | p. 835 |
Convergence | p. 836 |
E-commerce in Action: Disney | p. 839 |
Insight on Technology: A Movie for Your Handheld? | p. 840 |
Case Study Oligopoly: The Future of the Internet Content Industry? | p. 842 |
Review | p. 845 |
Key Concepts | p. 845 |
Questions | p. 852 |
Projects | p. 853 |
Web Site Resources | p. 853 |
References | p. 854 |
Index | p. 857 |
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